Paid Media Specialist

About us

Go City is transforming the way people see and experience the world’s greatest destinations.  We give our customers total flexibility to choose the experiences, tours and activities they want to visit at incredible savings.

For over 20 years, the Leisure Pass Group has shaped the future of the multi-attraction pass industry by enabling online pre-purchase of attractions, tours, and activities.  In 2017, Europe’s Leisure Pass Group, USA’s Smart Destinations, and New York Pass came together to form the Go City brand, giving us greater reach and ambition as we expand across the globe.  Backed by highly successful Private Equity firm Exponent and headquartered in Covent Garden, London with a team of over 125, the business is highly profitable with over 3 million customers globally. We have ambitious plans to leverage these capabilities to drive the business’ continued growth. With a heavy investment in technology and multiple other teams this year Go City are excited for like-minded, problem-solving individuals to join their transformation and make their mark on our future.

We listen to our customers, our partners, and our team, to help improve our business every day.  And that’s where you come in!   For more information and a sneak at our product take a look at www.gocity.com.

Summary of the role but also what our team are up to:

This role supports the continued growth of Paid Media acquisition channels at Go City through delivery and optimisation of mid-funnel ad spend across display, social and video (plus support of paid search execution, as required).

The role of Paid Media Specialist is responsible for managing acquisition campaigns across global markets within the Direct Marketing team. This is achieved through developing best-in-class video, image and text creatives, A/B testing user journeys, sophisticated audience targeting, and optimisation of campaigns.

What will you be responsible for/helping us to do?

·       Plan, execute and deliver display, social and video campaigns for Go City, ensuring all commercial metrics are delivered

·       Apply creativity through video, image and text creation to continually increase profitable sales performance

·       Develop ‘test, learn and refine’ plans to successfully drive campaign results in the digital marketing arena through creative and landing page optimisation

·       Support the testing of new channels, markets and platform betas

·       Manage workload across multiple paid media projects including Meta (Facebook and Instagram), Google Ads, Microsoft Ads and more

·       Measure success of campaigns through development of analysis - reporting where enhancements can be made

·       Audit and problem-solve tracking issues to ensure accurate measurement of campaign performance

·       Develop strong relationships within the marketing department and wider business

·       Work to develop and drive improved campaign efficiencies

·       Proactively keep abreast of the latest paid media trends to apply to the business, where applicable

·       Resident expert on display, social and video – able to articulate channel fundamentals, benefits and current approach at length with colleagues from all levels of the business

·       We support a culture where Health and Safety, Wellbeing and Personal Data at work are important. We are all adults, which means we expect the same in return. Each of us plays our part looking out for ourselves, each other, our Partners and our customers every day

·       Commitment to live and breathe our Company values in the delivery of your role and responsibilities

As you can see, this role covers a wide range of responsibilities, but we know that our People are more than just their job description. We are a team here at Go City, which means there will be plenty of opportunities to stretch your thinking, expand your knowledge and make a contribution to the wider business not reflected here.

What skills do you have that are essential in this role?

Essential:

·       2+ years background in managing PPC and paid social / display / video campaigns (preferably with large budgets) on Google Ads and/or Meta – familiar with all aspects of the process

·       Highly goal-orientated individual who is driven by sales targets and an ambition to succeed

·       Strong analytical abilities and experience producing, interpreting, and presenting management reports

·       Strong interpersonal and communication skills, both written and verbal

·       Demonstrated ability to use initiative, and curiosity to identify opportunities

·       Excellent knowledge and working experience of Google Ads, Meta and Google Analytics

·       Excellent Excel skills as well as all other MS Office programs

·       Excellent knowledge of the general display, social, video and search advertising landscape, preferably within the context of global markets

·       Sound understanding of bid management software such as Skai (Kenshoo) or Google Search Ads 360

·       Sound understanding of digital marketing in general, and in ecommerce

·       Sound understanding of other ad platforms e.g. Amazon, TikTok, Twitter, Reddit etc

Desirable:

·       Experience executing successful lead generation campaigns

·       Experience leveraging GenAI to augment creative execution

·       Experience working on non-English campaigns

·       Foreign language skills

The all-important perks: 

• Competitive market rate salary
• Enhanced Pension Contributions
• Life Assurance
• Annual leave - 25 days per year + Bank Holidays
• Buy Annual Leave scheme (up to 5 days each year)
• Floating bank holiday(s)
• Upgraded Family Leave
• Work from Anywhere for up to 4 weeks per year
• Dedicated time for personal professional development each month
• Personal Learning Budget
• Access to Mental Health First Aiders
• Annual Explorer Passes allowance 
• EAP providing access to counselling, finance support etc
• Cycle to Work Scheme
• Health care cash plan

We are committed to our stance as an Equal Opportunity Employer in line with inclusivity being one of our 6 core company values. We welcome and encourage applications from all backgrounds and uphold the highest standards in our ways of working, whether at application or promotion stage. All of our Colleagues are responsible for upholding these values and ways of working.