Product Marketing Manager

Our Motto - Today is a good day to upgrade yourself!

Making learning accessible to everyone while having fun is our mission.

You ensure our customers make the most of our online learning platform, helping them achieve—or even exceed—their business goals. As a valued strategic partner, your proactive approach ensures that customers get maximum value from our collaboration and that our product becomes indispensable within their organization!

Introducing GoodHabitz

We are GoodHabitz, an international EdTech company founded in the Netherlands in 2011. With customers in 10 countries, 11 offices, and over 400 employees worldwide, we’re constantly on the move.

Our mission: To make personal development accessible, engaging, and fun for everyone! We achieve this by offering online training and assessments that help people become the best version of themselves. Curious about the people behind the scenes? We inspire each other, love personal growth, celebrate success, always see the bright side, and tackle every challenge head-on with rolled-up sleeves.

About the role

As a Product Marketing Manager, you will own the go-to-market (GTM) strategy for our products. You’ll work closely with growth, sales, customer success, and product teams to gather and analyse customer insights that inform GoodHabitz's product and marketing strategies. You will lead go-to-market efforts for our suite of products and create and execute product launches and campaigns to drive business growth (attract, convert, retain). 

This role requires a proactive and adaptable leader who understands the customer journey, market trends, and learning content. You will develop compelling positioning and messaging, drive internal and external communication for product launches, and enable our teams with the right sales materials.

This is what you’ll be doing

• Conduct market, user, and consumer research to identify product marketing trends, customer preferences, and competitive positioning. 
• Develop insights on consumers, trends, and the competitive landscape.
• Define a clear vision for product marketing strategy. 
• Develop strong product positioning and messaging that differentiates our products in the market. 
• Continuously optimise messaging, campaigns, and enablement efforts based on insights, ensuring consistent product narratives across all channels. 
• Design go-to-market strategies and execute product launches, including the creation of collateral. 
• Enable our teams and customers with the right materials. 
• Measure the success of launches and campaigns through KPIs and data analysis. 
• Align internal teams by collaborating with studios, product, and tech teams, providing strategic direction to marketing. 
• Lead product marketing enablement for sales and customer success teams. 

Our match

• 5+ years of experience in B2B SaaS Product Marketing, ideally in EdTech or a related field. 
• Proven track record of successful product launches and GTM execution. 
• Strong understanding of SaaS customer journeys, learning content, and sales enablement. 
• Ability to translate complex product features into compelling value propositions. 
• Excellent program management skills – able to manage complex projects and coordinate multiple cross-functional workstreams. 
• Outstanding storytelling, messaging, writing, and communication skills (fluent English). 
• Data-driven mindset with the ability to track and optimise marketing performance. 
• Self-starter with a proactive and ownership-driven mindset. 

Our offer

Joining us means becoming part of a vibrant and dynamic team that’s revolutionizing the world of learning. A flexible and supportive work culture that values a healthy work-life balance. A magical office space equipped with all the comforts you need. Stunning teambuilding activities and company events.

And there’s more:

• A competitive salary that matches your experience and achievements.
• 25 paid vacation days, with the option to add another 10 days.
• Unlimited access to our GoodHabitz library and MyAcademy.
• Coaching through our partner, Open Up.
• A paid Do Good day each year to contribute to a cause you’re passionate about.
• Pension and comprehensive Gap insurance to support your long-term financial well-being.
• A hybrid work model for a great balance between working from home and collaborating at the office. We’ll provide everything you need to set up a comfortable home workspace.

Applying is a breeze:

✔ Share your motivation and CV.

✔ Receive a response from us within 3 working days.