Marketing Operations Coordinator

The Company 

Serving the People Who Serve the People 

Granicus is driven by the excitement of building, implementing, and maintaining technology that is transforming the Govtech industry by bringing governments and their constituents together. We are on a mission to support our customers by meeting the needs of their communities and implementing our technology in ways that are equitable and inclusive. Granicus has consistently appeared on the GovTech 100 list over the past 5 years and has been recognized as the best companies to work on BuiltIn.  

Over the last 25 years, we have served 5,500 federal, state, and local government agencies and more than 300 million citizen subscribers powering an unmatched Subscriber Network that uses our digital solutions to make the world a better place. With comprehensive cloud-based solutions for communications, government website design, meeting and agenda management software, records management, and digital services, Granicus empowers stronger relationships between government and residents across the U.S., U.K., Australia, New Zealand, and Canada. By simplifying interactions with residents, while disseminating critical information, Granicus brings governments closer to the people they serve—driving meaningful change for communities around the globe. 

Want to know more? See more of what we do here.  

Are you an analytical thinker who excels at working with large data sets, conducting complex analyses, and converting results into actionable business decisions? Do you have a knack for communicating innovative insights effectively? If so, we have the perfect opportunity for you! 

Granicus is seeking a Marketing Operations Coordinator to join our inspired and talented team. In this role, you will build and track project performance, use data to enhance initiatives, and maintain consistent reporting on critical business needs. 

• Manage Marketing Systems: Oversee the technical aspects of key marketing systems (MAP, CRM) used to generate, distribute, and report on the marketing funnel and its impact on the sales pipeline and bookings. 
• Establish Best Practices: Develop and maintain scalable processes that ensure best practices in campaign and lead management. 
• Metrics Reporting: Create and maintain metrics reports on marketing activities, their effectiveness, and business impact. 
• Data Exploration: Proactively explore data to identify trends, discover KPIs, and apply proper hypothesis testing. 
• Campaign Optimization: Monitor campaigns to optimize performance based on industry best practices and provide recommendations to enhance future campaign performance and measurements. 
• Performance Monitoring: Develop robust KPIs and scorecards for monitoring marketing performance. 
• Analysis Presentation: Present analysis and findings to a variety of audiences. 
• Technology Evaluation: Evaluate new technologies and add-on applications to improve and optimize marketing team performance. 
• Data Quality Maintenance: Help maintain contact and campaign data quality. 

• Experience: A marketing professional with 1+ years of relevant experience. 

• High degree of organization and the ability to manage multiple projects efficiently and meet deadlines. 
• Comfortable in a fast-paced environment. 
• Collaborative, goal-oriented, and data-driven. 
• Outstanding analytical, organizational, and time management skills. 
• Proficient with email marketing software (Marketo highly preferred). 
• Proficient with CRM (Salesforce highly preferred). 
• Proficient with Microsoft Office Suite, CSS, and HTML. 
• Experience with a data visualization tool such as PowerBI preferred. 

Don’t have all the skills/experience mentioned above? At Granicus, we are trying to build diverse, inclusive teams. We do not have degree requirements for most of our roles. If you don’t meet every requirement above but are excited to learn more, we encourage you to apply. We might just be able to find another role that could be a perfect fit! 

Security and Privacy Requirements

-     Responsible for Granicus information security by appropriately preserving the Confidentiality, Integrity, and Availability (CIA) of Granicus information assets in accordance with the company's information security program.

-     Responsible for ensuring the data privacy of our employees and customers, their data, as well as taking all required privacy training in a timely manner, in accordance with company policies.

The Team

- We are a remote-first company with a globally distributed workforce across the United States, Canada, United Kingdom, India, Armenia, Australia, and New Zealand.

The Culture

- At Granicus, we are building a transparent, inclusive, and safe space for everyone who wants to be

a part of our journey.

- A few culture highlights include – Employee Resource Groups to encourage diverse voices

- Coffee with Mark sessions – Our employees get to interact with our CEO on very important and

sometimes difficult issues ranging from mental health to work-life balance and current affairs. 

- Microsoft Teams communities focused on wellness, art, furbabies, family, parenting, and more.-=- - We bring in special guests from time to time to discuss issues that impact our employee

population 

The Impact

- We are proud to serve dynamic organizations around the globe that use our digital solutions to make the world a better place — quite literally. We have so many powerful success stories that illustrate how our solutions are impacting the world. See more of our impact here.

Granicus is committed to providing equal employment opportunities. All qualified applicants and employees will be considered for employment and advancement without regard to race, color, religion, creed, national origin, ancestry, sex, gender, gender identity, gender expression, physical or mental disability, age, genetic information, sexual or affectional orientation, marital status, status regarding public assistance, familial status, military or veteran status or any other status protected by applicable law.