Director of Product

Director of Product

Office Location: San Antonio, TX, USA. 

Position Type: Full-Time

Reports to: Chief Technology Officer (CTO), and alongside Director of Data Engineering & Soil Science

Direct Reports: PastureMap Team with the ability to make strategic hires as needed once fully onboarded into the role 

Primary Focus: Product strategy, user experience, feature development, execution

Director of Product Job Description & Key Responsibilities:

Grassroots Carbon is at the forefront of regenerative ranching and soil carbon storage, delivering nature-based climate solutions that drive meaningful environmental and business impact. Through a data-driven approach, we integrate soil sampling, land management practices, and ecological modeling to deliver trusted, verified carbon removal credits that are valued by global corporate buyers.

As our Director of Product, you will take ownership of PastureMap, our industry-leading grazing management software and mobile app, ensuring that it delivers an outstanding user experience while driving business growth and impact.

This is a high-impact leadership role where you will define and execute the PastureMap product vision, roadmap, and feature set, ensuring it meets the evolving needs of ranchers, carbon credit buyers, and sustainability partners. You will collaborate closely with engineering, data science, and business teams to integrate predictive ecosystem modeling, land management data, and MRV automation, making PastureMap an essential tool for regenerative ranching.

As the strategic leader of our product organization, you will develop and manage a high-performing team, implement best-in-class product development processes, and ensure seamless cross-functional collaboration. You will also champion a customer-first approach, using rancher feedback, market insights, and data-driven decision-making to continually refine and enhance our product offerings.

If you thrive in fast-paced, mission-driven environments and are passionate about building transformative products that have a real-world impact on sustainability, climate solutions, and land stewardship, this is the perfect opportunity for you.

Key Responsibilities:

• Product Strategy & Execution: Define the product vision, roadmap, and key features to optimize user experience and business impact.
• Customer-Centric Development: Conduct user research and leverage data insights to enhance functionality and engagement.
• Collaboration & Communication: Act as the bridge between technology, ranchers, and business stakeholders to align priorities.
• Performance Measurement: Define KPIs, track success, and iterate product improvements based on insights.
• Process Optimization: Implement best practices for product development, including PRDs and agile methodologies.

• Bachelor's degree in Business, Engineering, Computer Science or a related field is strongly preferred 
• Leadership, drive, passion, and relentless optimism with 10+ years of experience in Product Management with 5+ years in a leadership role.
• Track record for successfully launching and scaling products with a deep understanding of user experience design principles and customer-centric product development.
• Strong knowledge across all functional aspects of a product and development team
• Creative problem solver, self-motivated, and proactive.
• Excellent leadership, organizational and time management skills.
• Exceptional communication and interpersonal skills, with the ability to work effectively with cross-functional teams.
• Capable of managing multiple tasks in a fast-paced environment.
• Collaborative team player willing to go the extra mile.
• Passion for being at the forefront of the regenerative movement.
• Some basic understanding of soil carbon storage and regenerative land management practices is helpful, but this can be rapidly obtained on the job if there is a passion and interest in aligning with a fast-growing and purpose-driven organization 
• Previous startup experience is preferred but not required. Understanding that this is a fast-paced and high-growth company is required

• Health Insurance plan with $0 deductible and $0 co-pay
• Dental, and vision insurance plans
• Flexible spending account option. 
• Open Paid Time Off Policy, plus 9 paid holidays per year as listed in our Company Handbook
• Participation in our 401(k) savings plan
• Company-paid Life and AD&D coverage

Why Join Grassroots Carbon?

• High-Growth Opportunity: Join a rapidly scaling company at the intersection of technology, sustainability, regenerative agriculture and climate impact.
• Tangible Impact: Lead innovations that directly contribute to carbon reduction and regenerative land management at scale.
• Industry Leadership: Work with a mission-driven, high-performing team that is shaping the future of soil carbon markets.
• Entrepreneurial Culture: Have the autonomy to build, innovate, and lead within a fast-paced, results-driven organization.

About Grassroots Carbon: 

Grassroots Carbon is the leading grasslands restoration and soil carbon storage company based in San Antonio, TX focused on empowering U.S. ranchers to implement regenerative land management practices on grasslands across the U.S.  In addition to enhancing soil health and promoting biodiversity, these regenerative practices have tremendous potential to combat climate change by drawing down and removing large quantities of atmospheric carbon dioxide into the soil. By partnering with Grassroots Carbon, ranchers have access to additional revenue opportunities via our carbon credit program. More than 41 percent of U.S. grasslands are used for grazing, accounting for over 350 million acres, but less than 5 percent of that land is managed regeneratively. These lands hold the potential to remove at least 500 million metric tons of carbon dioxide a year. We are on a mission to convert millions of acres of degraded grasslands into healthy, thriving ecosystems that sequester massive amounts of carbon, working alongside strong partnerships spanning Audubon Conservation Ranching to Understanding Ag. Grassroots Carbon has built a foundation of scientific rigor, quality, and transparency to advance this mission and has secured long-term contracts with leading companies including Microsoft, Shell, Marathon Oil, HEB, Shopify, and Nestle to reduce their carbon impact and reach their sustainability goals.

*Grassroots Carbon is proud to be a portfolio company of Soilworks Natural Capital*

About Soilworks Natural Capital:

Grassroots Carbon is proud to be a portfolio company of Soilworks Natural Capital which provides shared services to our fast-growing company. Soilworks is a private equity fund that invests in, incubates, and acquires companies to help accelerate the Regenerative Agriculture movement and is on a mission to prove Regenerative grazing is the most profitable way to ranch. Soilworks principles include better and healthier food, restoring plant and animal diversity, regenerating soil to store water and carbon, and creating more profitable family farms. Soilworks was launched by the co-founders of Scaleworks, a technology venture equity fund based in San Antonio, TX.

We are proud to foster a workplace free from discrimination. We strongly believe that diversity of experience, perspectives, and background leads to a better environment for our employees and a better experience for our users and our customers. We are an equal-opportunity employer and do not discriminate against protected characteristics. All candidates will be given the same consideration.

*No visa sponsorship is available for this position*