Performance of Digital Marketing Manager

As a Performance Marketing Manager at Havenly, your key responsibilities will include building, launching, and managing paid search campaigns across platforms like Google and Bing. You will actively research search trends, optimize bidding strategies, analyze data from multiple sources, and prepare KPI reports to inform our growth strategy.

To qualify for the Performance Marketing Manager role at Havenly, you should have a bachelor's degree, ideally in Marketing or a related field, along with 5+ years of experience in SEM/PPC campaign management. Proficiency in Google Ads and familiarity with other PPC platforms is also expected.

Havenly is committed to the growth and development of our employees, including Performance Marketing Managers. We offer opportunities for continuous education, access to professional resources, and a collaborative environment that encourages knowledge sharing and career advancement.

At Havenly, the company culture is centered around inclusivity, diversity, and collaboration. As a Performance Marketing Manager, you will work within an empowering environment that values creativity, open-mindedness, and teamwork as we strive to achieve our mission of making beautiful homes accessible to everyone.

As a Performance Marketing Manager at Havenly, you will work on exciting projects that include managing campaigns across various PPC channels, conducting competitor audits, creating performance insights presentations, and collaborating closely with Growth and Creative teams on brand-aligned strategies.

Success for a Performance Marketing Manager at Havenly is characterized by effective campaign management that leads to increased revenue and conversions, actionable insights from performance data, and the ability to propose successful strategies for channel optimization and marketing growth.

Havenly offers a competitive compensation package to Performance Marketing Managers, which includes a salary range of $90-$100K/year, generous PTO, volunteer days off, health benefits, and unique perks like free design services and merchandise credits.

In preparing your answer, emphasize your experience with data analysis, A/B testing, keyword research, and budget management. Highlight specific tools you’ve utilized, like Google Ads and GA4, and provide examples of how you've successfully implemented strategies that improved campaign performance.

Demonstrate your commitment to continual learning by discussing your favorite industry publications, blogs, webinars, and conferences. Mention any professional networks you engage with and how you apply new insights to your work as a Performance Marketing Manager.

Share a specific situation where a campaign underperformed, detailing the analysis you conducted to identify issues. Focus on the actions you took to rectify the situation and the learnings you derived from that experience to improve future campaigns.

Disclose the specific tools you have experience with, such as Google Analytics, Looker, or Rockerbox. Explain how you use these tools to track KPIs, analyze data, and develop actionable insights that inform your marketing strategy.

Detail your strategy for conducting keyword research, including using tools like Google Keyword Planner. Discuss how you analyze search intent, competitor keywords, and the importance of long-tail keywords to enhance campaign effectiveness.

While sharing your experience, focus on examples where you implemented A/B testing for ad creatives or landing pages. Describe the outcomes and how the results informed your future campaigns, emphasizing data-driven decision-making.

Discuss your methodology for understanding the company’s goals and targets, and how you tailor your PPC strategies to align with those objectives. Mention regular collaboration with other teams, such as Growth and Creative, to ensure cohesive branding and messaging.

Explain the importance of clear communication within teams and with stakeholders. Share how you report performance insights, present strategies, and foster collaborative discussions to drive initiatives and improve campaign outcomes.

Be prepared to provide a detailed overview of a specific campaign: its goals, strategies, tools used, and the metrics that demonstrate its success. Describe any challenges encountered and how they were overcome to reach the desired outcomes.

Share details of your experience with multi-channel campaigns and how they enriched your PPC efforts. Emphasize the importance of consistency across channels and how insights from one platform can inform strategies on another, enhancing overall performance.