Digital Marketing Manager

HawkTech Advance Solutions is seeking a skilled Digital Marketing Manager to lead our digital marketing strategy and initiatives. The Digital Marketing Manager will be responsible for developing, implementing, and managing marketing campaigns that promote our products and services. This role requires a comprehensive understanding of various digital marketing channels, including SEO, PPC, email marketing, social media, and content marketing. The ideal candidate will be an analytical thinker with a proven track record of success in achieving measurable results.

Responsibilities

• Develop and execute integrated digital marketing strategies across all platforms to drive traffic, engagement, and conversions.
• Oversee and manage digital advertising campaigns, including Google Ads and social media ads, ensuring optimal performance and budget adherence.
• Lead SEO efforts to increase organic search visibility, optimizing website content and structure accordingly.
• Manage email marketing campaigns, including audience segmentation, content creation, and performance analysis.
• Analyze campaign performance metrics to improve future marketing efforts and report on results to senior management.
• Collaborate with cross-functional teams, including sales, design, and product development, to ensure brand consistency and drive integrated marketing initiatives.
• Stay up-to-date with the latest trends in digital marketing and technology, continuously seeking new opportunities for improvement.
• Manage and mentor the digital marketing team, fostering a culture of innovation, accountability, and performance.

• Proven experience as a Digital Marketing Manager or a similar leadership role.
• Strong understanding of comprehensive digital marketing strategies and techniques.
• Hands-on experience with SEO, PPC, email marketing, and social media platforms.
• Proficiency in using digital marketing analytics tools (e.g., Google Analytics, SEMrush, HubSpot).
• Exceptional analytical skills to interpret data and generate actionable insights.
• Excellent project management and organizational skills.
• Outstanding communication and interpersonal abilities.
• Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree is a plus.