Brand Marketing Associate

Job Description

We’re looking for a strategic thinker, who loves words and has a passion for brand marketing and content, as well as an organised and flexible approach to working. 

Our team is seeking someone who is comfortable jumping into all types of brand campaign development, with a focus on copywriting, social content planning and as well as broader executional support. 

Reporting to the Associate Director Brand & Communications, Meal Kits ANZ, this role will work closely with local Brand Managers to support campaign execution. Collaborating with local and global stakeholders, they will run projects from the strategic planning phase, through to delivery and optimisation. These stakeholders include the Brand & Growth team, Global CRM, online marketing, direct sales, PR, customer care and product development.

Above all, we are looking for people who will make HelloFresh Group better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.

You will…

• As a key member of the Brand Marketing team, your creative, content, technical writing project management skills, alongside keen attention to detail will build customer trust and engagement.
• Develop compelling, on-brand copy for brand marketing activities, from product positioning and communication plans to emails, paid advertising, landing pages and flyers
• Work closely with the brand, growth, culinary, design and product teams to create engaging digital and printed content aligned to the HelloFresh Group brand strategy - incorporating HelloFresh Group global content initiatives.
• Write, proof and edit copy and all branded collateral, across all channels, making suggestions that are in line with brand guidelines.
• Manage the organisation of the copy request pipeline ensuring the workflow is kept on track and copy is delivered on time.
• Drive best practice programs by following the latest content, community and social trends.
• Manage the organic social media and influencer brand content creation strategy and execution, leveraging best in class practice vs competition.
• Support PR & brand shoot logistics and production
• Provide cover and support across the broader Ready-to-Eat brand portfolio as needed

What You’ll Bring…

• 2-3 years of experience in a similar role with a focus on digital marketing, social, content development and copywriting.
• An understanding of content marketing trends and SEO.
• Strong communication and written skills.
• Flexibility, enthusiasm and the ability to cope well under pressure.
• Ability to effectively prioritise workload and accommodate urgent requests.
• Relevant tertiary qualifications in communications, media or marketing.

You are…

• A foodie, you love home-cooking and have a desire to work in the food industry.
• Excited about communication, are a strategic thinker and have new ideas.
• Confident, creative and ‘switched on’.
• Proactive, ambitious, and assertive: you think beyond the scope of your assignment.
• Collaborative and comfortable working with multiple stakeholders both locally and globally.
• Passionate about our business and changing the grocery retail landscape in Australia.
• Someone who’s come through the ranks of agency, publisher, or client side.

What you’ll get in return… 

• The chance to have a significant impact in a leading global food technology company
• Flexible working arrangements 
• Egoless environment, constant learning with room for personal growth
• Free access to Headspace
• HelloFresh Academies - monthly internal learning & development 
• A diverse and vibrant international environment, with offices in 18 countries
• Company discount - 70% off HelloFresh & 40% off Youfoodz

Start Date: 24th of March 2025 - can wait notice period

Duration: Permanent full time role, you must have the right to work full-time in Australia.

Location: Chippendale Head Office 

Salary: Competitive salary & employee benefits

#LI-Hybrid

Are you up for the challenge?

Please submit your complete application below including your salary expectations and earliest starting date.