Demand Generation Specialist

HICX is a leading worldwide provider of enterprise SaaS solutions for digital supplier management. Learn more about HICX. HICX helps Global 5000 companies to organize and manage their supplier data.

The HICX Supplier Management platform enables businesses with thousands of suppliers to efficiently on-board and manage the end-to-end lifecycle of all suppliers, and to find, re-use and maintain supplier data and information across any spreadsheet, app or system. High quality supplier data is essential to digital transformation and the key to becoming customer of choice for all suppliers. Some of the world’s largest companies, in a wide range of industries, trust HICX for the management of their supplier data; these include BAE Systems, Mondelez, Baker Hughes and EDF Energy.

ESSENTIAL RESPONSIBILITIES AND DUTIES: 

We are seeking a strategic and detail-oriented Demand Generation Specialist to spearhead the creation, execution, and management of our comprehensive global demand generation activities. Reporting to the Director of Digital Marketing and Operations, you will drive initiatives across various campaigns and events, with a keen focus on achieving pipeline targets.

·       Create, manage and lead the Demand Gen Campaign Hierarchy including Product led, Vertical, Intent and 1-1 ABM campaigns as well as events with the objective of contributing to the MQL and pipeline targets.

·       Own the campaign calendar and associated delivery dates

·       Manage the procedure, implementation, tracking and measurement of DG campaigns and activity

·       Brief and co-ordinate the work of internal parties and external agencies, such as content producers, designers, animators and editors and creative agencies.

·       Write, edit and proof read copy for promotional materials such as advertising and email

·       Deliver regular reports of campaign results against the objectives and evaluation of KPIs

·       Ensure accuracy and completeness of assets and provide formal sign off where necessary

Desired Skills and Experience: 

• 5+ years of experience in demand generation or growth marketing, preferably in a B2B SaaS or technology environment.
• Proven track record of running successful global campaigns that have driven measurable pipeline growth.
• Strong experience of full-funnel marketing strategies, ABM and sales alignment.
• Experience with marketing automation platforms and CRM systems (e.g., SFDC, ActiveCampaign, 6sense, PathFactory).
• Data-driven mindset with excellent analytical and reporting skills.
• Exceptional communication, project management, and cross-functional collaboration skills.
• Ability to thrive in a scale-up, global environment with multiple stakeholders.
• Experience with running paid social, display, and search advertising is desirable but not required.

UK:

·       Work from anywhere within UK - we are a fully remote company. We have a London Office for UK-based employees who wants a change of scenery.

·       Private health insurance.

·       Flexible PTO - We offer 25 days of paid holiday per year + England Bank Holidays.

·       Connect and socialize with the team during our company socials and off-site events.

·       We celebrate special occasions with you - like your birthday! Additional PTO for all employees during their birthdays.

·       Receive Competitive Pay - Our team makes sure to provide a highly competitive rate based on your skills and location.

·       Work with a diverse, international team.

·       Tons of amazing career opportunities in a fast-growing in-demand industry.

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