B2B Digital Marketing Expert - B2B (US Market Focus)

Company Description

We're Hiflylabs, a vibrant team of 250+ data and tech enthusiasts based in Budapest. From data engineering to data science, artificial intelligence and application development, we work on a wide range of projects around the world.

Over a Decade of Mastery:

For twelve years, Hiflyers have been reshaping industries through Data Warehousing, Business Intelligence, and Data Analytics. From consulting to operations, we offer tailored, hands-on solutions to complex business problems, helping our clients grow.

Our Commitment:

At Hiflylabs, we're not just about projects; we're about people. We believe that our people are our most valuable assets, and we are committed to nurturing their personal and professional development through our unique mentoring system.

Check out our Website, LinkedIn page and YouTube channel to get an insight into who we are and how we work!

If you’re someone who has a passion for B2B digital marketing, content creation & technology, and can thrive in a fun, people-centric company - then you've found your place! 

• Targeted Account List Creation: Identify and research high-potential companies and decision-makers for ABM campaigns.

• Playbook Development: Develop ABM playbooks and workflows to streamline our processes and ensure consistency in targeting and outreach.

• ABM Workflows Creation: Design, implement, and optimize ABM workflows that support the lead nurturing process and drive conversions.

• HubSpot Setup & Integration: Lead the setup and optimization of HubSpot for ABM campaigns, ensuring seamless integration with selected tools.

• Tool Integration: Integrate selected marketing tools with HubSpot to maximize efficiency and enhance campaign results.

• Email & LinkedIn Campaign Management: Plan, execute, and manage personalized email and LinkedIn campaigns targeting key decision-makers within accounts.

• Content Creation & Copywriting: Contribute to the content creation process by writing compelling copy for ABM campaigns, including emails, landing pages, case studies, and LinkedIn outreach.

• Content Distribution Development: Enhance strategies for distributing content effectively across channels to maximize visibility and engagement.

• Collaboration with Sales: Work closely with the sales team to align ABM strategies with sales objectives, ensuring a seamless handoff of leads and progress tracking.

• Performance Tracking & Optimization: Monitor campaign performance, analyze results, and make data-driven adjustments to optimize ABM efforts.

• Stay Updated on ABM Trends: Continuously research and implement best practices, new tools, and emerging trends in the ABM space.

Ideal Candidate:

• At least 3 years of experience in B2B marketing, with a focus on Account-Based Marketing strategies.
• Experience in B2B marketing automation tools and CRM systems.
• Proficient in SEO, PPC, and campaign management.
• Proven knowledge in content creation and copywriting.
• High-level proficiency in English for effective communication with global teams and clients.
• Excellent project management skills with the ability to handle multiple campaigns simultaneously.
• Strong analytical skills to measure and optimize campaign success.

“Data-driven digitalization, human-centered culture”

At Hiflylabs, we strive to create a work environment that is both challenging and supportive, allowing our employees to grow and excel with our company. We believe that our people are our most valuable assets, and we are committed to invest in their personal and professional development through our mentoring system.

• International projects, diverse challenges – Through Hiflylabs’ global nature you can work with clients and partners from all over the world. Are you ready for projects in New York, the Netherlands, Sweden, or Scotland?

• Advanced technologies - While immersing yourself in mind-blowing projects and tasks, you’ll discover cutting-edge tools & technologies.

• Empowerment - Trust is a cornerstone of our culture. We'll hold your hand if you need it, but give you space if you’d like to push your limits. Don't lose sight of the goal, the rest is up to you. 

• Flexible ways of working – We love our location on Bartók Béla Road which is not only an office but also a community space. However, we respect our people to do their work when and how it works best. 

• Balanced life - We love what we do and aim to work together with others who do their work with love. At the same time, we highly value fresh minds, for which we think a healthy work/life balance is essential! Forget about pointless meetings and unnecessary administration.

• Mentoring from your first day – Continuous support is not just a set of fancy words we throw around here; your mentor follows you throughout your career path.

• Learning & Development opportunities - If you want to keep learning and improving, we are on to a great track! We look forward to helping you unlock your potential.

• Supportive corporate culture - In addition to our professional success, we are proud of the social cohesion that is based on comradery, mutual support, and respect and is constantly nurtured in the company.

• Lots of fun – The Hiflylabs’ community is made up of more than 250+ open-minded people from different backgrounds but with shared values. We have a lot of fun together, we’ve already booked your place for the next wine tasting, FIFA & foosball tournament.