Business Analyst, Marketing

Title: Business Analyst, Marketing 

Location: Remote India 

Reports To: Sr. Business Analyst, Marketing & Affiliates  

Schedule: 3pm - 12am IST Hours 

About HighLevel: 

HighLevel is a cloud-based, all-in-one white-label marketing and sales platform that empowers marketing agencies, entrepreneurs, and businesses to elevate their digital presence and drive growth. With a focus on streamlining marketing efforts and providing comprehensive solutions, HighLevel helps businesses of all sizes achieve their marketing goals. We currently have 1000+ team members across 15 countries, working remotely as well as in our headquarters, which is located in Dallas, Texas. Our goal as an employer is to maintain a strong company culture, foster creativity and collaboration, and encourage a healthy work-life balance for our team members wherever they call home.

Our Website - https://www.gohighlevel.com/ 

YouTube Channel - https://www.youtube.com/channel/UCXFiV4qDX5ipE-DQcsm1j4g 

Blog Post - https://blog.gohighlevel.com/general-atlantic-joins-highlevel/ 

Our Customers:

HighLevel serves a diverse customer base, including over 60K agencies & entrepreneurs and 450K million businesses globally. Our customers range from small and medium-sized businesses to enterprises, spanning various industries and sectors.

Scale at HighLevel:

We work at scale; our infrastructure handles around 3 Billion API hits & 2 Billion+ message events monthly and over 25M views of customer pages daily. We also handle over 80 Terabytes of data across 5 Databases.

Job Overview:

We are seeking a results-driven Business Analyst to support the Marketing Team with insightful analysis, performance tracking, and strategic recommendations. The ideal candidate combines strong business acumen, analytical expertise, and proficiency in data visualization tools to drive measurable outcomes. This role offers significant opportunities for professional growth, with the potential to influence high-impact marketing strategies in a fast-paced

• As a Business Analyst, you will play a pivotal role in driving data-driven decision-making and optimizing marketing strategies. You are a proactive problem solver who thrives on uncovering insights, identifying trends, and creating actionable recommendations to meet business objectives. Collaborating cross-functionally with teams from Marketing, Affiliates, Finance and Product, you ensure seamless integration of data insights with business strategy.
• A successful candidate is both analytical and business-savvy, capable of translating complex data into clear, impactful narratives. You possess strong technical skills in data visualization, backend analytics, and UI/UX design, combined with a sharp understanding of marketing trends, and campaign performance. Your ability to bridge the gap between data and strategy while managing stakeholders and delivering high-impact solutions sets you apart.
• This role is an excellent fit for a data-savvy problem solver who thrives at the intersection of business strategy and data analysis.

• Track and analyze the conversion of traffic into leads and customers.
• Identify bottlenecks and suggest strategies to improve conversion rates.

• Analyze website traffic data to uncover patterns and trends.
• Provide actionable insights into user behavior and audience segmentation.

• Evaluate the performance of advertisement campaigns.
• Calculate ROI on marketing dollars spent and recommend optimizations.

• Track and analyze the cost and ROI of events to assess their contribution to business goals.

• Ensure accurate tracking of marketing touchpoints across customer journeys to enable precise attribution modeling.
• Monitor and validate the consistency and integrity of event data across systems.

• Prioritize strategic business analysis, emphasizing actionable insights.
• Bridge the gap between data and business strategy to drive measurable outcomes.
• Collaborate closely with Marketing, Product, and Data Engineering teams to align with business objectives.

• Proven track record of working with marketing strategies, or campaign performance analysis.
• Experience working in product-focused SaaS companies.
• Familiarity with digital marketing, marketing funnels, audience segmentation, and campaign performance metrics or tools like Google Analytics.

• Strong ability to analyze data, interpret trends, and provide actionable insights.
• Experience with metrics related to traffic, trials, conversions, and performance tracking.
• Familiarity with UI/UX principles to create intuitive dashboards and reports.
• Ability to connect data insights to business objectives and drive value-added recommendations.

• Visualization Tools: Proficient in Tableau, Google Data Studio, or similar front-end platforms.
• Backend Tools: Strong knowledge of Snowflake, SQL, and other relational database systems for data extraction and manipulation.
• Data Processing: Experience with Excel, Google Sheets, is required.
• Wireframing Tools: Familiarity with wireframing or prototyping tools like Figma, Adobe XD, or Balsamiq for collaborating on user-centric dashboard designs is a plus.

• Excellent verbal and written communication to articulate insights and influence decision-making.
• Strong stakeholder management skills to align with business priorities.

EEO Statement:

At HighLevel, we value diversity. In fact, we understand it makes our organization stronger. We are committed to inclusive hiring/promotion practices that evaluate skill sets, abilities and qualifications without regard to any characteristic unrelated to performing the job at the highest level. Our objective is to foster an environment where really talented employees from all walks of life can be their true and whole selves, cherished and welcomed for their differences, while providing awesome service to our clients and learning from one another along the way!

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.