Senior Account Executive, Social Media & Influencer

About us: Highwire is a modern strategic communications and digital marketing agency designed for disruptive companies. We work with high-growth technology companies and established brands looking to reinvent themselves. 

At Highwire, we believe that storytelling fuels transformation. And the most impactful stories represent all voices and perspectives. As a values-driven agency, we foster an inclusive environment where everyone—regardless of age, race/ethnicity, size, shape, gender identity, sexual orientation, religion and different abilities–can feel safe, celebrated and worthy. 

We ensure every Highwire Walker has unique support to climb to success. Our commitment to diversity, inclusion and belonging is permanent and foundational to our business and culture. We aspire to change our industry and build a better future for all.

Our people-first culture is driven by four core values:

Inclusion Always

Growth Mindset

Team Empowerment 

Fierce Distinction 

We’re looking for individuals with big ideas, strong opinions, and the energy to bring them to life. If you thrive in an environment that values personal accountability, high standards, and boundless motivation, this is the opportunity for you. Be part of our award-winning culture and contribute to an exciting and growing business where you can make a real impact. 

We are based in San Francisco, with offices in New York and Chicago. We are open to hiring in the following states: California, Connecticut, Florida, Indiana, Illinois, Massachusetts, Missouri, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, Texas, Utah, Vermont, Virginia, Washington, Washington D.C.

Highwire is seeking a Senior Account Executive, Social Media & Influencer to join our growing digital team to help develop and deliver programs and campaigns on behalf of some of the biggest brands. This is a hands-on and varied role for someone well-versed in social media and influencer marketing. The role is suited for someone comfortable delivering excellent content, managing social channels, partnering with influencers and executing paid content amplification.

The digital landscape is ever-changing and we expect you to explore constantly: New online communities, new pockets of influencers, and new paid media branding opportunities or tactics. Highwire’s digital team are experts who combine excellent copywriting, client service and a strong sense of teamwork. If you are ever-curious and eager to implement the latest digital marketing trends in support of client goals, then this is the role for you.

The ideal candidate is comfortable handling up to five client accounts, proactively recommending new ways to improve processes and client results. You are interested in testing new ways to measure program effectiveness (website traffic, lead gen, etc.), based on the marketing objectives of the clients. Working in close contact with digital leadership, senior account executives are self-starters and the driving force behind award-winning accounts. 

• Serve as the go-to client contact for social media and influencer program deliverables, providing strategic insights and updates.
• Write and edit compelling, platform-specific social copy for brands and executives, ensuring alignment with client voice and goals.
• Collaborate directly with influencers to plan and execute virtual and in-person activations, fostering authentic partnerships.
• Develop content amplification strategies and manage paid media campaigns to maximize reach and engagement.
• Lead community management efforts, including social listening, audience engagement, and trend monitoring.
• Analyze performance metrics across social, influencer, and paid channels to refine strategies and recommend improvements.
• Research and propose new social media platforms, influencer trends, and digital tools to elevate client programs.
• Stay ahead of industry trends, attending networking events and professional development opportunities to bring fresh ideas to the team and clients.

• 4+ years of client facing agency experience or equivalent (working in social media, digital content, influencer, paid, etc.)
• Growth mindset. You enjoy challenges, are eager to learn and approach problems as opportunities to develop new skills.
• Effectively prioritize responsibilities based on impact, timelines, workflow and client goals.
• Deadline-driven, with attention to detail and a demonstrable passion for improving results (and learning new skills) over time.
• The ability to quickly and effectively adjust digital strategy, voice and tone based on each client and audience.
• Takes initiative and seeks out new ways to deliver against client goals.
• Strong organizational skills, and the aptitude to handle multiple clients and projects at once.
• Experience with social media management tools like Hootsuite, Sprout Social, Sprinklr, and other digital tools for analytics, influencer management etc. such as Google Analytics, Brandwatch, Traackr or Audiense is a plus.

• Competitive salary
• Merit-based bonuses and promotions
• Hybrid work model to suit your schedule and lifestyle
• Excellent vacation policy including extended break for summer and winter holiday
• Participate in Empower Hours on Fridays; Team has the ability to log off by 3pm
• 401K Match
• Medical and dental benefits/ FSA
• Paid Parental Leave
• Commuter Benefit
• Growth Mindset Stipend of $100 annually for books, exhibitions, etc.
• Technology reimbursement
• Wellness benefit
• Donation Match
• Mentorship
• Monthly recognition programs
• Employee referral bonus
• New business referral bonus
• Quarterly Highwire fun events – Thanksgiving is our favorite holiday
• Dog friendly work environment
• Extremely supportive, nurturing environment with many opportunities for learning and growth

The duties delineated above will vary depending on the needs of each specific account, and in no way states or implies that these are the only duties to be performed by this employee. This individual will be required to follow any other instructions and to perform any other duties requested by his or her supervisors. 

We are actively seeking candidates who possess a genuine passion for tech PR and are excited to expand our team. As we continue to grow our agency, we are proactively building a pipeline of exceptional individuals to connect with and consider for future opportunities.

If you are enthusiastic about the world of tech PR and are eager to embark on a rewarding career in this field, we encourage you to start the conversation by applying today. We value your interest in our agency and look forward to hearing from you.

Apply now and let's explore the possibilities together!

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