Lead Generation Head

We are seeking an experienced and dynamic Lead Generation Head / SDR to drive our B2B SaaS lead generation efforts. The ideal candidate will have hands-on experience with tools like Instantly, Apollo, LinkedIn Sales Navigator, and other prospecting platforms. You will be responsible for strategizing, executing, and optimizing multiple lead-generation approaches while maintaining a strong pipeline of qualified leads to accelerate business growth.

Key Responsibilities

1. Lead Generation Strategy
• Design and implement scalable lead generation strategies tailored to the B2B SaaS landscape.
• Develop multi-channel outreach campaigns, including email, LinkedIn, cold calling, and paid ads.
2. Tool Utilization and Optimization
• Leverage tools such as Instantly, Apollo, ZoomInfo, Salesloft, and HubSpot to identify, engage, and nurture prospects.
• Continuously optimize campaigns and workflows for maximum efficiency and effectiveness.
3. Outbound and Inbound Outreach
• Develop personalized outreach messages and sequences to engage prospects effectively.
• Collaborate with the marketing team to align inbound lead generation efforts with outbound strategies.
4. Pipeline Management
• Build and manage a robust pipeline of qualified leads using CRM tools.
• Maintain accurate and up-to-date records of prospect interactions and follow-ups.
5. Market Research and Analysis
• Conduct market research to identify target industries, personas, and trends within the B2B SaaS space.
• Experiment with innovative approaches to outreach, including account-based marketing and content-driven lead generation.
6. Team Leadership
• Lead and mentor a team of SDRs or lead generation specialists, ensuring consistent performance and growth.
• Monitor team KPIs, provide regular training, and optimize workflows.
7. Collaboration
• Work closely with sales and marketing teams to ensure alignment on messaging, goals, and target accounts.
• Share insights and feedback on prospect pain points, objections, and buying signals.

Key Requirements

• Experience
• 5+ years in lead generation or SDR roles with at least 2+ years in a leadership capacity.
• Proven track record in generating qualified leads for B2B SaaS businesses.
• Tools Expertise
• Proficient in Instantly, Apollo, LinkedIn Sales Navigator, CRM systems (e.g., HubSpot, Salesforce) and email automation tools.
• Skills
• Strong understanding of B2B SaaS sales cycles and buyer personas.
• Exceptional communication, writing, and interpersonal skills.
• Data-driven mindset with the ability to analyze performance metrics and adjust strategies.
• Approaches
• Hands-on experience with Account-Based Marketing (ABM), cold outreach, and nurturing campaigns.
• Creative problem solver with the ability to test and implement new approaches for lead generation.
• Qualifications
• Bachelor's degree in Business, Marketing, or related fields (preferred).
• Certifications in sales or marketing tools are a plus.