B2B Content Writer

About Hubtype

Hubtype helps businesses connect with their customers through popular messaging apps like WhatsApp and Telegram. We create tools and chatbots that make customer interactions faster, simpler, and more personal. Each month, millions of customers worldwide rely on our solutions to communicate with businesses.

As a leader in the conversational AI space, Hubtype combines award-winning technology with strategic partnerships to set the standard for messaging-based customer service.

Why Join Hubtype?

• Innovative Work: Collaborate on cutting-edge technology shaping how businesses communicate.
• Global Impact: Be part of solutions used by millions of customers every month.
• Growth Opportunities: Thrive in a dynamic, supportive environment designed for learning and career advancement.

Join Hubtype to help redefine how businesses and customers connect. If you’re excited about technology, customer experience, and making an impact, we’d love to have you on the team!

About The Role

We are seeking a B2B Content Writer who is fluent in both English and Spanish, with a strong understanding of how impactful content drives pipeline generation and builds brand authority. 

Your main focus will be on creating high-quality, engaging content that educates our audience, supports their decision-making, and positions Hubtype as a trusted thought leader. This role demands a data-driven mindset, storytelling expertise, and a collaborative approach to ensure alignment with the broader marketing and GTM objectives.

If you are deeply passionate about writing and the transformative power of written content, include the word 'impact' in your cover letter to show you’ve read this description.

Key Responsibilities

As a B2B Content Writer, you’ll be a key player in shaping Hubtype’s narrative. Here’s how:

1. Develop Impactful Content:
• Write and produce a wide range of content, including blogs, articles, whitepapers, case studies, social media content, and newsletters that resonate with our audience.
• Focus on content that drives measurable pipeline growth by addressing customer pain points and aligning with their buyer journey.
• Use storytelling to make complex ideas simple and engaging.
2. Leverage SEO & AI Expertise:
• Conduct keyword research and implement SEO strategies to maximize content visibility and organic traffic.
• Stay ahead of AI trends and apply them to create innovative, data-driven content that sets Hubtype apart.
3. Position Hubtype as a Thought Leader:
• Create audience-focused content for enterprise decision-makers that addresses their challenges and empowers them to succeed.

• Fluency in English and Spanish (both written and spoken).
• Demonstrated ability to perform comprehensive keyword research to identify high-value opportunities, implement advanced on-page optimization techniques to improve search rankings, and analyze performance using tools like Ahrefs, Google Analytics, and SEMrush.
• Awareness of emerging AI trends and tools, with the ability to use them to strengthen content strategies.
• Comfortable using data to inform decisions and measure success.
• A team player with curiosity, adaptability, and a passion for learning.

What we offer

• Hubtype seeks top global talent and we offer a competitive salary.
• Full-time remote work.
• Working with amazing people from all over the world, with different cultures, experiences, and knowledge
• Vacation: 27 days per year + bank holidays + your birthday + volunteer day
• Workstation budget for making great work happen at home
• Attractive Benefits & Perks Plan, centered in Learning & Development + Wellbeing.

How to Apply:

Submit your resume, a tailored cover letter, and 2-3 writing samples that showcase your ability to create impactful, strategic content. Highlight your experience in SaaS, conversational AI, or multilingual content creation.

Selection Process: 

The selection process will include a role-play interview and a technical interview to simulate real-world scenarios and assess the candidate's skills in a practical context.