Demand Generation Manager, Americas, Copperleaf

IFS is a billion-dollar revenue company with 6000+ employees on all continents. Our leading AI technology is the backbone of our award-winning enterprise software solutions, enabling our customers to be their best when it really matters–at the Moment of Service™. Our commitment to internal AI adoption has allowed us to stay at the forefront of technological advancements, ensuring our colleagues can unlock their creativity and productivity, and our solutions are always cutting-edge.

Copperleaf is the world’s leading AI powered Asset Investment Planning (AIP) solution, enabling organizations to make better decisions – faster, smarter and with more confidence.

Together Copperleaf and IFS offer the first end-to-end asset lifecycle management solution. Underpinned by Industrial AI, the combining of Copperleaf and IFS will allow our asset intensive customers to deliver on their moment of service through strategic allocation and execution of CAPEX and OPEX; balancing expenditure, business objectives, risk and optimal asset performance.

At IFS, we’re flexible, we’re innovative, and we’re focused not only on how we can engage with our customers but on how we can make a real change and have a worldwide impact. We help solve some of society’s greatest challenges, fostering a better future through our agility, collaboration, and trust.

We celebrate diversity and understand our responsibility to reflect the diverse world we work in. We are committed to promoting an inclusive workforce that fully represents the many different cultures, backgrounds, and viewpoints of our customers, our partners, and our communities. As a truly international company serving people from around the globe, we realize that our success is tantamount to the respect we have for those different points of view.

By joining our team, you will have the opportunity to be part of a global, diverse environment; you will be joining a winning team with a commitment to sustainability; and a company where we get things done so that you can make a positive impact on the world.

We’re looking for innovative and original thinkers to work in an environment where you can #MakeYourMoment so that we can help others make theirs. With the power of our AI-driven solutions, we empower our team to change the status quo and make a real difference.

If you want to change the status quo, we’ll help you make your moment. Join Team Purple. Join IFS.

Copperleaf, an IFS company, is seeking a highly capable Demand Generation Marketing Manager to help drive awareness and generate top of funnel pipeline. Reporting to the Senior Marketing Manager, Americas, you will create and execute marketing plans for the Americas region.

This position is open to applicants located in both the US and Canada, preferably central to east coast time zone. 

In this role, you will work closely with business development, sales, partners, and central marketing to deliver campaigns that grow new business and increase our footprint within the existing current customer base. The position includes (but is not limited to) marketing strategy, budgeting, campaign/project management, events and execution of marketing plans.

The ideal candidate has experience in B2B enterprise technology marketing, an entrepreneurial spirit, and a successful track record in building top of funnel pipeline.  

• Develop and execute comprehensive, best-in-class marketing plans to drive awareness and top of funnel pipeline growth for Copperleaf in North America.
• Monitor KPIs for lead generation – MQLs, SQLs and campaign ROI, reporting on the effectiveness of campaigns and identifying areas for optimization.
• Create innovative programs to scale efforts.
• Develop marketing roadmaps that connect the dots across channels and deliver a unified and coherent message to target audiences.
• Research and pilot new programs and ideas that will drive future success.
• Demonstrate ability to tie marketing programs to ROI metrics.
• Strong team player who is comfortable working as part of an agile marketing team, motivated to work collaboratively across a variety of stakeholders.
• Knowledge of industry tools including: Marketo, Outreach, CRM, LinkedIn, PowerBI, etc.
• Experience leveraging a broad range of marketing tactics such as digital, tradeshows, business development teams, email marketing, third-party programs, etc.
• Accomplished range of skills from high level strategic thinking to creative and execution.
• Build effective relationships with key stakeholders.
• Professional level presentation and written communication skills.

• Experience in B2B marketing leadership most specifically in business software applications
• Proven success in managing complex and multi-faceted, measured marketing programs with the ability to drive projects through completion and metrics.
• Recommended 4+ years of experience in delivering demand generation campaigns.
• Demonstrates strong project management skills and is a pro-active self-starter. Strong organizational and time management skills and ability to handle multiple projects and meet deadlines.
• Able to simplify/synthesize complex data from a variety of sources and then communicate solutions in a simple, fresh perspective that clearly outlines the roles and deliverables of marketing channels
• Possesses analytical mindset and innate curiosity, valuing research, insight, metrics, and data-driven decision-making
• Develops positive relationships across all levels of seniority cross-functionally, leveraging communications and project management skills to ensure consistency and alignment between all stakeholders internally and externally.
• Demonstrates strong leadership skills, bringing others along, inspiring high performance, and developing talent.
• Maturity, confidence, and perspective to manage quick/unexpected transitions or conflicts to successful resolution. Must be able to challenge conventional thinking in a constructive way.
• Must be comfortable in a high-performing, fast-paced environment, can adapt quickly to support the development of content and decision making in rapidly developing, time-sensitive situations.
• Experience in any of the following industries would be a plus (not required): Utilities, Oil&Gas, Manufacturing
• Ability to travel as needed; limited travel required.

Why Copperleaf?

• Join a forward-thinking company that values innovation and sustainability.
• Work with a talented and passionate team dedicated to making a positive impact.
• Competitive salary and benefits package.
• Opportunities for professional growth and development.

What We’re Offering
•    Pay range of 100,000-120,000 + bonus
•    Flexible paid time off, including sick and holiday 
•     Medical, dental, & vision insurance 
•     401K with Company contribution 
•     Flexible spending accounts 
•     Life insurance and disability benefits 
•     Tuition assistance 
•     Community involvement and volunteering events 

At IFS you will work in a growing, global enterprise software company where informal hierarchies promote simplicity and trust with responsibility. We strive to deepen our expertise by taking on challenging and varying work assignments in a collaborative environment together with committed colleagues.

With professionalism and a strong customer focus in everything we do, from R&D to Sales and Consultancy, we are proud to serve world-class customers all over the globe with our leading products.

If you want to change the status quo, we'll help you make your moment. Join Team Purple. Join IFS.

We believe that coming together as a community, in person, is important for innovation, connection and fostering a sense of belonging. Our roles have the right balance of remote and in-office working to enable flexibility for managing your life along with ensuring a real connection with your colleagues and the broader IFS community.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. VEVRAA Federal Contractor, Equal Opportunity Employer