Commercial Marketing Analyst, INTERNAL APPLICANTS ONLY

Commercial Marketing Analyst (up to £40,000 depending on experience)

INTERNAL APPLICANTS ONLY (applications close on Thursday 27th March)

Immediate is home to some of the biggest and most loved consumer brands in the UK, including Radio Times, Good Food and BBC Gardeners World magazine. Our trusted, quality content reaches millions of people a month across digital, print, video, podcasts, apps and live events.

We’re the destination for people looking to get more from the things they love. We’re here to inspire, fuel, encourage and educate.

Whether it’s the big things, or the little things; from reaching fitness goals to savouring good food, cultivating outdoor spaces, or enjoying the latest TV sensation – we help bring our audiences joy!

About the role

As a Commercial Marketing Analyst within the Customer Marketing and Subscriptions team, you are responsible for analysis and investigation to provide actionable insights and support decision making around customer behaviour, subscription pricing and offer strategy, the commerciality of our propositions and understanding ROI and marketing spend effectiveness. You will also perform analytics to support commercial negotiation and business cases to ensure the ongoing commercial viability of the subscriptions business.

You’ll love this role if;

• You’re inquisitive and strategic, you enjoy diving into key topic areas to understand what the data is really telling us and translating that in ways a variety of audiences can understand.
• You think strategically and can deal with high level principles and design frameworks as well as details.
• You always have one eye on the market, spotting industry trends and opportunities, while also drawing inspiration from other industries to foster innovation and drive growth.
• You enjoy a test and learn approach and have a curiosity for AI.  

As a Commercial Marketing Analyst you will;

• Analyse offer pricing and trading mix to identify optimisation opportunities
• Provide strategic recommendations for pricing, promotional offers, and product positioning juggling commercial objectives, market research and customer behaviour insights.
• Provide detailed analytical support for business cases and commercial negotiations, ensuring data-driven decision-making.
• Assess the effectiveness of marketing spend and propose actionable strategies to enhance return on investment (ROI) and overall campaign performance.
• Translate complex data sets into meaningful insights through comprehensive reports, visual dashboards, and clear presentations for stakeholders.

• Experience in consulting, analytics, or other data-focused roles, with a strong business acumen and a solid understanding of marketing principles and commercial strategy.
• Strong Excel skills and ability to prepare, analyse, and interpret data sets.
• A working knowledge of SQL and previous experience using BI reporting tools (such as Tableau or Looker) is desirable but not essential – Full training will be offered in the role.
• Strong problem-solving skills and attention to detail. Answers the question behind the question, is able to interrogate a stakeholder’s ask to ensure output can be used to drive action.
• Excellent communication skills, with the ability communicate effectively with a wide variety of teams and seniorities across the organisation.
• Ability to manage and influence stakeholders so that insights and recommendations are adopted by the business and drive value.
• Demonstrated experience with AI tools and a strong curiosity to innovate and integrate AI solutions into projects and processes.
• Knowledge of statistical analysis and research methodologies is a plus.1

• A relaxed working environment with regular socials including a summer festival

• Supportive well-being initiatives and benefits, talks & workshops, and Mental Health First aiders & Champions
• 25 days holiday plus a day for your birthday. Our offices will be closed between Christmas and New Year’s which are in addition to your annual entitlement
• Tailored training and development through both our inhouse learning platform and LinkedIn Learning
• A progressive and transparent culture focused on your development  
• Flexible / hybrid working plus early finish Fridays
• Cycle to work scheme
• Enhanced Family Policies including paternity, adoption and surrogacy leave. We also provide a pregnancy loss, fertility, and carers policy
• Competitive pension plans and Life Assurance
• A newly renovated modern office with lots of collaborative spaces

At Immediate, we pride ourselves on our open, inclusive, collaborative, and dynamic culture that empowers our people to thrive and give their best. We care deeply about our people, our local communities and the impact we have on the environment. Our active Diversity & Inclusion network, comprehensive well-being programs, and clear sustainability strategies reflect this commitment.

People are at the heart of our business and creating a diverse and inclusive working environment is important to us. Immediate is an equal opportunities employer. We’ll never treat anyone less favourably because of their sex, gender reassignment, pregnancy and maternity, marital/civil partnerships, sexual orientation, race, nationality, ethnic origin, age, religion or belief or disability. We’re also committed to supporting applications from those who are returning to work following a career break, maternity leave or caring responsibilities.

Immediate is a place you can grow, be supported, and make a difference.