Business Development Representative - job 1 of 2

Join us in expanding IMO’s impact in healthcare through strategic prospect engagement and lead generation.

As a Business Development Representative, you will be at the forefront of building new relationships with potential clients, contributing to the growth of IMO’s footprint in the healthcare industry. Your role is crucial in generating top-of-funnel leads and laying the foundation for future sales success. By mastering the healthcare space, understanding our products, and engaging with prospects, you’ll drive revenue growth and open doors for our enterprise sales team. 

This position requires a blend of creativity, tenacity, and an entrepreneurial mindset to succeed in a fast-paced environment. The BDR will report directly to the Director of Business Development. 

• Generate qualified leads that directly contribute to expanding IMO's market presence and revenue pipeline. 
• Support enterprise sales teams by providing well-researched prospects and scheduling key meetings to accelerate the sales cycle. 
• Help establish IMO as a leader in healthcare technology by building relationships with new potential clients and exploring untapped markets. 

• Gain in-depth knowledge of the healthcare industry and how to position innovative technology solutions to meet the needs of diverse clients. 
• Learn advanced techniques for identifying and engaging potential customers through multi-channel outreach, including email and phone.  
• Develop expertise in using Salesforce for pipeline management, tracking sales activities, and reporting lead generation metrics.  

• Prospect, educate, qualify, and develop new potential clients into sales-ready leads. 
• Execute multi-channel outreach via email, phone, and social media to connect with prospects. 
• Partner with our Enterprise Sales Teams and internal groups to refine outreach strategies and develop a robust sales pipeline. 
• Cultivate strong, long-term relationships with prospects, aligning their needs with IMO’s value propositions. 
• Understand IMO’s healthcare technology solutions and effectively communicate how they address prospect challenges and timelines. 
• Maintain a high level of activity, meet key performance goals, and manage your pipeline through Salesforce. 
• Regularly provide reporting to showcase lead generation impact and sales pipeline progress. 

• Experience: 1+ year of sales or business development experience, with demonstrated ability to articulate value propositions and overcome objections. 
• SaaS experience is a plus, but a willingness to learn is essential. 
• Proven ability to develop strong customer relationships.  
• Organization skills and attention to detail to structure and execute a clear sales process in a fast-paced environment, meeting multiple deadlines. 
• Aptitude to learnCRM systems for pipeline management and tracking; Salesforce experience is a plus. 
• A genuine interest in healthcare technology and its transformative potential is highly valued.