Website Strategist and Trainer

About Us:

IMPACT provides digital marketing services to help small to mid-sized businesses implement Endless Customers (formerly They Ask, You Answer), inspired by the popular book by Marcus Sheridan. We empower clients to build in-house marketing operations that drive growth—eliminating reliance on outside agencies and positioning their companies as the most trusted brands in their markets.

A core part of this is training and empowering businesses to take full ownership of their websites—teaching them not just how to manage their site, but also how to implement the right strategies to attract and convert customers. By helping clients develop in-house expertise in website strategy, optimization, and management, we ensure their digital presence fuels long-term success.

Job Description:

As a Website Strategist and Trainer at IMPACT, you’ll collaborate with a team to help businesses successfully implement the Endless Customers system. You’ll work closely with business owners, marketing teams, and content creators to develop and implement high-performing website strategies. Your primary focus will be coaching executives and in-house teams on conversion optimization, UX best practices, and SEO, ensuring their websites are designed to attract and convert customers. While your primary role is coaching and training, you’ll also have opportunities to build and refine websites for clients.

Key Responsibilities:

• Work with 20 clients on average across a variety of industries, leading coaching sessions to set sales and marketing priorities that align with their goals.
• Train clients on how to manage their own websites, ensuring they can confidently make updates and improvements without relying on outside agencies.
• Coach teams on website optimization skills, including SEO best practices, A/B testing, and analytics-driven decision-making.
• Perform website optimization activities alongside clients, focusing on UX, conversion rate optimization (CRO), and search visibility.
• Lead strategic website audits to assess UX, navigation, site performance, and content effectiveness.
• Support clients in website platform management, focusing on HubSpot and WordPress (other CMS experience is a plus).
• Implement AI-driven website tools to improve personalization, automation, and customer experience.
• Occasionally strategize and optimize websites for clients when needed, ensuring they are user-friendly and conversion-focused. Work in tandem with IMPACT’s internal web design and development team to create cohesive, results-driven website strategies for clients.

• Passion for Small Business Growth: You genuinely care about helping entrepreneurs and small businesses grow and thrive.
• Experience Coaching Executives: Comfortable advising and coaching small business executives, with prior experience in guiding leadership teams.
• Our goal is to train our clients to be as self-sufficient as possible, while also helping them generate quick wins and early success. Must be able to know the difference of when to teach the client to do it themselves vs when to do it for them. 
• Proven expertise in website strategy, UX design, and CRO.
• Proficiency in HubSpot and WordPress; additional CMS knowledge is a bonus.
• Familiarity with Business Coaching Systems: Hands-on experience with frameworks like Endless Customers (They Ask, You Answer), EOS, Scaling Up, or other similar systems—and a willingness to embrace all of these principles in your website strategies.
• Strong Digital Marketing Expertise: Up-to-date knowledge of inbound and digital marketing, including HubSpot, SEO and algorithm updates, keyword research, Google Analytics, SEMrush (or similar tools), conversion rate optimization (CRO), social media and YouTube best practices, email marketing, marketing compliance, AI for sales and marketing, content marketing strategies, and website CMS management.
• Familiarity with web analytics, A/B testing, and data-driven decision-making.
• Experience with AI-powered website tools for personalization, automation, or optimization.
• IMPORTANT: Sales Experience and Enthusiasm: Some sales experience with a drive to deepen your skills, and contribute to IMPACT’s own sales efforts.
• Ability to translate complex web concepts into actionable strategies for non-technical clients.
• Commitment to Learning and Growth: A fast learner with the ability to quickly learn and teach the Endless Customers system, as well as other marketing, sales, business, and communication skills.
• Strong Writing, Grammar, and Storytelling Skills: Ability to create and assist clients in creating engaging, error-free content that engages their audience.
• Process-Oriented Mindset: Willingness to follow established processes and playbooks with precision, while contributing to the development and refinement of processes.
• Strong Time and Project Management: Highly organized, able to work independently, meet deadlines, and manage multiple projects. Experience with project management systems, with Scrum experience as a plus.

This position offers a competitive salary range of $80,000 to $100,000, based on experience, with additional incentives on top of the base salary.

IMPACT provides a comprehensive benefits package, including:

• Health, vision, and dental coverage.
• 401(k) with company match.
• Paid time off and a flexible work schedule.
• Paid parental leave to support your growing family.

We are committed to supporting our team members with a combination of financial rewards, work-life balance, and the flexibility to thrive in a dynamic, collaborative environment.

Work Environment

At IMPACT, our culture is built on our core values of being proactive, accountable, caring, and team-oriented. We are a group of driven professionals who are passionate about growing in our careers, delivering exceptional results for our clients, and supporting one another every step of the way. Mediocrity isn’t an option—we show up every day committed to being our best and getting better. Collaboration is at the heart of everything we do, and we foster an environment free of egos, drama, or excuses. We’re a supportive, no-nonsense team united by a shared mission: to create heroes, grow businesses, and change lives. 

This is a primarily remote position, with most of your work being conducted from your home office. We expect a professional, distraction-free workspace equipped with strong internet, good lighting, and an environment conducive to client-facing work. While the role is remote, candidates must reside in Connecticut and be within driving distance of our Cheshire, CT office for periodic in-office collaboration and content creation.

Working hours are typically between 9:00 AM and 5:00 PM Eastern Time to align with client schedules, as this is a coaching-focused role. However, we offer flexibility for independent work outside of client meetings, allowing you to manage your schedule when tackling project-based tasks.

Travel is minimal but may include occasional trips to visit clients, typically no more than a few times per quarter. Additionally, travel will be required to attend IMPACT’s conferences, held twice a year. These events are a great opportunity to connect with clients, colleagues, and the broader community we serve. Travel requirements will be discussed in advance, and accommodations will be provided as needed.

IMPACT is an equal opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

IMPACT provides reasonable accommodations to individuals with disabilities in the hiring process and throughout employment, as required by law.