Customer Lifecycle Manager

Influ2 is the only platform that delivers ads directly to specific people and tracks their engagement by name. We’ve transformed B2B advertising, empowering marketing teams to craft personalized journeys for each decision-maker while giving sales teams clear insights on whom to call and what to say. This game-changing approach helps businesses close deals faster and more effectively. 

Over 100 enterprises and mid-market companies—including Capgemini, AppsFlyer, and Hexaware—trust our technology. We hope you will too.

We’re looking for a Customer Lifecycle Manager to deepen customer relationships, drive engagement, and ensure multi-threaded connections across our customer base. Reporting to the Senior Customer Marketing Manager, you’ll play a pivotal role in executing lifecycle-based engagement initiatives, managing relationship mapping, and driving customer advocacy programs.

This role requires a strategic and hands-on marketer who can build high-touch, high-value engagement programs while scaling efforts to drive meaningful impact across our customer base. You will work cross-functionally with Customer Success, Operations, and Marketing to enhance customer experience, optimize retention, and strengthen upsell opportunities.

• Expand multilayered relationships: Develop relationship mapping to build and track engagement with decision-makers, champions, and influencers within customer accounts.
• Enhance lifecycle engagement: Develop targeted programs for onboarding, adoption, retention, expansion, and advocacy to drive long-term customer success.
• Scale 1:1 relationship programs: Balance high-touch engagement with scalable initiatives, such as automated nurtures and community-driven programs.
• Optimize customer insights & reporting: Collaborate with Ops and CS to track engagement, analyze data, and improve attribution models connecting efforts to revenue impact.
• Drive advocacy & loyalty: Execute surprise & delight campaigns, identify advocacy opportunities, and support customer storytelling efforts.

• 3+ years of experience in marketing, ideally in B2B or tech.
• You have experience managing and growing customer communities, fostering peer-to-peer engagement.
• You understand the power of direct mailer platforms in creating memorable touchpoints.
• You can track, measure, and optimize engagement (experience with HubSpot and Salesforce is a bonus).

• Customer-centric mindset: You thrive on helping customers succeed and love seeing them shine.
• Stakeholder management: You naturally engage with multiple stakeholders—Sales, CS, and Ops—building trust and fostering collaboration.
• Strategic customer engagement: You know how to blend personalized engagement with scalable programs that drive impact.
• Creative thinking: You create experiences that make customers feel valued, supported, and excited to partner with us. 

• Join a collaborative and innovative team with a flat organizational structure.
• Take ownership of impactful customer engagement programs.
• Enjoy remote work flexibility – no fixed working hours.
• Benefit from the Unlimited Vacation policy to ensure a healthy work-life balance.
• Receive Generous Parental Leave and other well-structured PTO and leave policies.
• Enjoy a well-rounded health package with comprehensive medical, dental, and vision coverage designed to support you.
• Be part of a high-growth company – we’ve raised $15M in Series A, maintained 18+ months of cash-positive operations, and achieved 50% growth.