Sales Associate (New Business) – B2B Growth & Content Marketing

Do you want to develop your career and make an impact in the fast-growth, fast-moving B2B technology space?

At Informa TechTarget, you’ll collaborate and grow alongside some of the industry’s most respected experts. You’ll work with leading brands and be exposed to the “next big things”. You’ll apply your energy and intellect to helping clients be faster to market and faster to revenue.

We’re a vibrant community of world-class practitioners – over 2000 colleagues strong – with offices in 19 locations around the world. We’re traded on Nasdaq and we’re also part of Informa Plc, a global leader in business-to-business events, digital services, and academic research in the FTSE 100.

Informa TechTarget (Nasdaq: TTGT) informs, influences and connects the world’s technology buyers and sellers, to accelerate growth from R&D to ROI.

With an unparalleled reach of over 220 highly targeted technology-specific websites and more than 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into technology markets.

Underpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that deliver significant impact and measurable outcomes to our clients.

We provide our customers with:

• Trusted information that shapes the industry and informs investment
• Intelligence and advice that guides and influences strategy
• Advertising that grows reputation and establishes thought leadership
• Custom content that engages and prompts action
• Intent and demand generation that more precisely targets and converts

Our organization is committed to sustainability, diversity, wellbeing, and ethical working practices.

Visit informatechtarget.com and follow us on LinkedIn.

• The salary range for this role is $45,000 — $50,000, plus commission (OTE: 75K — 85K+)
• This posting will automatically expire on April 25, 2025.

Launch Your Sales Career as a Sales Associate at Industry Dive, an Informa TechTarget Business!

Are you ready to dive into the exciting world of B2B sales and content marketing? Industry Dive, an Informa TechTarget Business, is looking for an enthusiastic Sales Associate.

Who We Are

Industry Dive, an Informa TechTarget Business, is the go-to source for business leaders seeking cutting-edge insights. Our 36+ publications deliver top-notch journalism, covering everything from emerging business models to game-changing technologies.

Your Exciting Role

As a Sales Associate, you'll play a key role in driving our growth. Here's what you’ll be doing:

• Master the full sales cycle, from initial outreach to closing deals.
• Identify and nurture leads to build lasting relationships with clients.
• Support client retention and renewals to drive business growth.
• Become the face of our brand in the marketplace.

What You'll Gain

• Freedom and Ownership: Take charge of your own business section and sales goals.
• Valuable Skills: Learn about business, media, sales, and marketing in a hands-on environment.
• Career Growth: Start your journey in the booming digital and content marketing industry, with plenty of opportunities to advance.

What We’re Looking For

• Self-motivation and a strong desire to succeed.
• Excellent relationship-building skills and a natural ability to connect with others.
• Eagerness to learn and explore new ideas in marketing and sales.
• A fascination with marketing and consumer behavior.
• A genuine desire to master the art of sales.

What You'll Learn

• Professional communication skills to charm even the toughest prospects.
• Negotiation tactics and strategies to close impressive deals.
• End-to-end sales process management and how to handle the entire sales cycle.
• How to navigate complex marketing organizations and engage with key decision-makers.
• How to stay ahead in the fast-paced world of digital, B2B, and content marketing.

No prior experience? No problem! We welcome recent graduates with a drive for success and a passion for learning. If you're eager to jump into the world of sales and marketing, this is the perfect opportunity for you.

Ready to Take the Plunge?

Apply now and let’s dive in together at Industry Dive, an Informa TechTarget Business! Join us and make your mark in the thrilling world of B2B sales and content marketing!

• Minimum of one year in sales or business development, gained through full-time roles, internships, part-time positions, or volunteer work, with demonstrated ability to proactively build and nurture professional relationships and manage sales pipelines.
• Exceptional verbal and written communication skills, with the ability to craft persuasive messages, deliver confident presentations, and engage effectively with clients at all levels.
• Strong active listening skills to understand client needs, respond thoughtfully to objections, and tailor solutions that advance the sales conversation.
• Highly organized and adaptable, with the ability to manage multiple priorities in a fast-paced, target-driven environment while consistently meeting deadlines and maintaining focus on high-impact activities.
• Proactive and confident in engaging senior-level decision-makers, initiating outreach, and presenting value propositions through phone calls and virtual meetings.
• Demonstrates resilience and ease in handling objections, building rapport quickly, and advancing discussions toward successful outcomes.
• Must be based in or near downtown Washington, D.C., and willing to work from the office at least three days per week.

TechTarget, Inc., doing business as Informa TechTarget, including its subsidiaries is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, colour, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment. Informa TechTarget complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable federal, state or local law.

Our benefits include:

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely
• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• A flexible range of personal benefits to choose from, plus company funded private medical cover
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more
• Recognition for great work, with global awards and kudos programmes

As an international company, the chance to collaborate with teams around the world