Sales Manager - Smarter Shows - Foam Expo (Brighton)

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

As member of the Informa Engineering Groups sales team, located in our newly acquired Brighton office, your role is to assist the team in achieving revenue targets. This involves working closely with existing accounts, as well as building new relationships and creating opportunities to support the growth of our events.

You will report to the Event Director and collaborate with various departments, including Marketing, Operations, and Conference Production, as well as a broader sales team.

We are seeking a proactive individual who will take on a prominent client-facing role for our brands. Your responsibilities include expanding the exhibition through stand sales, sponsorship, venue branding, and digital offerings.

Key Responsibilities:

• Generate revenue through stand sales, digital sales, sponsorship, and integrated packages for new and existing customers.
• Identify and develop new business leads through outreach, telesales, industry trade shows, and market research.
• Create and implement sales strategies to drive revenues for the Exhibitions.
• Research industry trends and competitor events to identify opportunities.
• Lead the onsite rebooking and customer retention plan throughout the year.
• Coordinate with operations teams to ensure accurate sales recording and collaborate with the marketing team to incorporate industry insights into event messaging.
• Utilise the Salesforce system for sales pipeline management and data maintenance. 
• Maintain accurate records in Salesforce to reflect development in the sales pipeline and overall event progress.
• Attend industry events and network to generate leads.

• Previous experience in exhibition or events sales is preferred
• Strong communication skills and a collaborative team player, adept at working with diverse teams.
• Demonstrated ability to multitask effectively, managing multiple priorities concurrently.
• Self-motivated and enthusiastic, with a keen eye for detail and a proactive approach to tasks.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include:

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely
• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• A flexible range of personal benefits to choose from, plus company funded private medical cover
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more
• Recognition for great work, with global awards and kudos programmes
• As an international company, the chance to collaborate with teams around the world

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

See how Informa handles your personal data when you apply for a job here.