Senior Marketing Executive

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-tobe-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

The Opportunity

Join a diverse marketing team working on large scale international events and International Conferences and Awards.

Through a mix of agency and in-house expertise, marketers play a vital role in the ongoing success of the portfolio.

Reporting into the Marketing Manager, this role requires someone eager to learn and deliver results in a highly KPI driven environment. The successful candidate will be expected to deliver customers by optimising omni-channel campaigns involving PPC, SEO, web and email marketing.

As part of a dedicated global show team focused exclusively on this portfolio, you’ll collaborate within a marketing matrix structure. You’ll have access to specialists in paid media, web, and SEO, alongside the support of a Marketing Operations Manager.

This candidate should be both creative and analytics-led, always looking for opportunities to raise the bar to contribute to the overall success of the campaigns through effective digital marketing strategies and successful implementation.

Job Description

Key Responsibilities

• Works collaboratively with line manager and wider marketing team to execute and continually review the digital marketing strategy, including planning, implementation, management and optimisation for both inbound marketing and paid media channels
• Work towards set KPIs to drive online traffic and conversions (mainly visitor registrations and attendees), with the ability to present and optimise ongoing results to maximise results
• Works collaboratively with line manager to set and define commercial marketing strategy to deliver Marketing Qualified Sales and Sponsorship leads.
• Identify evolving digital marketing best practices and collaborate with internal stakeholders and external agencies to develop new cutting-edge campaigns
• Have a strong understanding of our target audience, and create strong and compelling written communications (copy for email, website, social media, etc) that are relevant and targeted to our customers and in-line with the brand tone of voice
• Understanding user behaviour, through continual testing and optimization strategies (including A/B testing) and ongoing reporting on channel performance, in order to optimise plans
• Creating branded visual assets (static images and simple animations/videos) for use across marketing channels including PPC, email banners, social media assets, websites, etc
• Manage campaigns with existing event advocates and stakeholders (e.g. partners, exhibitors, speakers, etc), and come up with new ideas/channels/approaches to reach our target audience

   

Qualifications

Experience of the following tools desirable but not essential

• Eloqua or similar email marketing platform
• Adobe Analytics or Google Analytics
• Adobe Target
• Adobe Experience Manager or similar CMS
• Canva
• Hootsuite

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely
• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks 
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year 
• A flexible range of personal benefits to choose from, plus company funded private medical cover
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more
• Recognition for great work, with global awards and kudos programmes 
• As an international company, the chance to collaborate with teams around the world 

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application. 

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information. 

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