Commercial Spirits Specialist- Jackson Hole, WY

Enthuse is an education-led marketing agency. We’re a passionate team of marketers, educators, and instructional designers all dedicated to a singular mission – we teach the world to love our client’s brands.  

We’re also one of the fastest growing WBENC-certified, 100% women-owned and led marketing agencies in the United States. So, join us and help create engaging content, delivered by world-class storytellers through unforgettable experiences that drive real business results. And do so while taking pride in the fact that each year, we devote a portion of our profits to help empower other women entrepreneurs who often don’t have equitable access to resources like capital, mentorship, and community. 

This is a field-based role based in Jackson Hole, WY, that is responsible for the commercial growth and success of a portfolio of spirits brands within a pre-defined territory.  Each territory will skew heavily to the on premise (approximately 80% of time) with the balance being prioritized to the off premise.   

The role will be connected to the local sales network, and will work to build and leverage trade relationships while driving brand and educational opportunities with customers.

You will be directed by key performance indicators put in place against on and off premise goals and measured against those same outcomes: incremental on premise and off premise retail activity, incremental sales performance by on premise accounts and retail store and share gains versus the competitive set.

Key Deliverables:

You will be responsible for the commercial performance of Client’s brands in a targeted set of on and off premise accounts. These accounts will be chosen for their strategic consumer and customer importance and will be organized into a journey plan.  You will analyze the total territory and each account to determine the priority selling, promotional, educational, experiential, and merchandising opportunities.

You will engage customers to plan, design, and execute activities that will support sales growth within their perspective channel. These activities will include but are not limited to:

• Plan, track, and implement brand and portfolio engagement using performance data (volume, menu growth/share, activities) provided by agency and client
• Drive brand presence, performance and advocacy in select on-premise accounts using strategic engagement activities and business-focused solutions
• Spotting activation, store promotional, and display opportunities and proposing Client brands as the solution to customers – activating against those opportunities quickly & efficiently. 
• Install and maintain appropriate point-of-sale/ printed materials within accounts that are clean and current
• Building impactful displays (in and out of section) to stop/engage and convert shoppers – leveraging Client approved and local compliant brand assets to drive physical availability and consistent brand messaging.
• Planning, booking, and deploying in store and at bar consumer experiences – bottle engraving, gifting services, education events etc. In-line with an agreed national/regional or local plan
• Routinely surveying outlets using specific photo capture software and submitting those surveys on time and in full.
• Work with Master Educator to develop industry-forward educational content to share with on premise and off premise audiences
• Impart brand history, production, taste profile, cocktail, and bar operations knowledge to clients, trade, and consumers
• Maintain open communication with Client & Agency stakeholders and support resources
• Collaborate closely with local Client stakeholders and sales partner to collaborate on goals and objectives and ensure proper product inventory and proactively manage OOS issues
• Complete accurate and timely management of agency initiatives including:
  • Budget and expense management
  •  All reporting responsibilities
  • Tracking and management of performance data using agency-appointed platforms
  • Participation in all internal training initiatives 
  • Point of Sale, asset and warehouse management
  •  Maintain all legal and marketing code guidelines

You will be evaluated on your ability to positively impact Client portfolio brand performance in the stores that make up your journey plan.

This evaluation will be focused on:

• Menu presence growth (exceeding goals) in on-premise accounts within territory
• Delivery of program activities within the on-premise environment
• Year on Year depletions (sales to) and sales out (to consumers/shoppers) as reported by depletion reporting and syndicated (NABCA) sales out data.
• Share of category growth – are Client brands winning, losing share of their respective categories
• High rate of added value across territory (going over and above with our client partnership in the field)
• Year on Year promotional or featured activity – are Client brands gaining a share of in store activity as measured by ad track, numerator, or other reporting tools
• High rate of positive feedback from attendees of education seminars

The physical demands of this role require the following: 

• Bending, squatting, crouching and reaching, climbing, kneeling, and stooping including to arrange and display point of sale
• Frequent lifting and moving cases of product and other objects of 50 pounds or more

The above is not a complete listing of all miscellaneous, incidental, or similar duties which may be required from day to day. 

• A Bachelor’s degree preferred or equivalent job experience in the CPG industry. 
• A minimum of 3-5 years’ experience in the beverage alcohol industry/hospitality preferred.
• Confident and outgoing with excellent personal presentation and communication skills.  Ability to tailor communications for a variety of on premise and off premise environments
• Ability to travel a minimum of 25% of his/her working time, including up to 5-hrs driving time.  Ability to work flexible hours and travel on an ad hoc basis including nights and weekends required.
• Understanding of the regulatory environment in Montana as it relates to Beverage Alcohol.
• Computer and tablet literacy with the ability to use software applications including Microsoft Word, Excel and PowerPoint, and e-mail programs such as Outlook. 
• Ability to use Business Information Tools including PowerBI, VIP and specialized customer tools. Ability to learn and use other internal systems such as Traxx/Edge
• Proven track record in building good relationships with customers as well as internal associates
• Demonstrated ability to take the initiative to gather and use customer feedback to identify customer and market needs and challenges. 
• A self-starter and self-sufficient operator that can agree a course of action or plan and see it through to a successful outcome with minimal supervision or oversight
• Demonstrated diligence and ability to follow through on all commitments (internal and external stakeholders). 
• Able to lift up to 50 lbs.
• Demonstrated strong oral, written, presentation, and interpersonal communication skills.
• Desire for mentorship and willingness to mentor others, contribute to team culture
• Manage administrative tasks with attention to meeting agency compliance guidelines and standards

The base compensation range for this job classification is between $95,000.00-$105,000.00 annually. The determination of what a specific employee in this job classification is paid depends on a number of factors, including, but not limited to, prior employment history/job-related skills and qualifications, length of service, brand program, and geographic location. This job classification is bonus-eligible, with bonus potential subject to applicable bonus plan terms and conditions.

This position offers incentive opportunities plus full benefits including Medical, Dental, Vision, 401k with match, PTO time and more!

Enthuse Marketing is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity or expression, national origin, citizenship, disability, genetics, pregnancy, protected veteran status or other characteristics protected by applicable federal, state, or local law.

Enthuse is committed to providing reasonable accommodations to qualified individuals with disabilities and for other reasons in the employment application and hiring process, in accordance with applicable law. To request an accommodation please contact [email protected].