Lead Copywriter

We are seeking an experienced and dynamic Lead Copywriter to lead our copywriting team. In this strategic role, you will oversee the development and execution of all copy content, ensuring it aligns with our brand voice, and drives conversions.

As a Lead Copywriter you will also be responsible for crafting compelling and persuasive copy that enhances the customer experience across various channels, including websites, email campaigns, product descriptions, and marketing materials.

The role requires a deep understanding of the retail/food industry, excellent writing skills, and the ability to work closely with cross-functional teams to ensure all content is aligned with brand messaging and business objectives.

• Content Creation: Develop high-quality, engaging copy for a range of retail focused channels, including websites, email campaigns, product descriptions, social media, and in-store materials.
• Brand Voice: Ensure all copy is consistent with the brand’s tone of voice and effectively communicates the brand’s values and identity. Adapt the style and tone of writing as needed for different audiences and platforms.
• Email Campaigns: Create persuasive and engaging email content that drives customer action, whether it’s to purchase, learn more, or engage with the brand. Ensure all emails are optimised for conversion and align with marketing strategies.
• A background in writing about food & drink and/or a general passion and love of food. 
• Website Content: Develop copy for landing pages, banners, and other online content, ensuring it is SEO-friendly and contributes to a positive user experience. Collaborate with the design team to ensure copy complements visual elements.
• Collaboration: Work closely with marketing, design, and product teams to align copy with broader campaigns and initiatives. Participate in brainstorming sessions and contribute to the development of creative concepts.
• Editing and Proofreading: Review and edit copy to ensure it is free of errors, consistent in style, and aligns with brand guidelines. Provide feedback and revisions to other team members as needed.

Work’s a treat!

On top of a competitive salary, you can expect a whole load of perks:

• 25 days’ holiday + bank holidays – we understand the importance of you getting some down time.
• Annual Wellbeing Day – enjoy an additional day on us to look after your physical and mental wellbeing.
• Pension Scheme – helping you save towards your retirement home in the sun!
• Corporate Medical Cash Plan – claim back the cost of your medical treatments.
• Smart Working Options – spend up to 40% of your working week from home.
• So many savings – through our online community platform, you can access dozens of daily deals, from money off top brands to discounts on days out.
• Employee Assistance Programme – our people are at the heart of everything we do, so if you’re happy, we’re happy.
• Cycle to Work Scheme – save on the cost of biking to work.
• Monthly Employee Awards - Employee of the Month programme with £250 bonus
• Raising money for charity including a paid Volunteer Day – we’re all about giving back… and having lots of fun in the process!
• Referral scheme – know the perfect person to join the team? You could bag £1,000 for a putting a good word in.
• Wellbeing Programme – giving you the opportunity to join regular, interactive Wellbeing Workshops or join our 30 plus Wellbeing Champions.
• Enhanced Family Friendly Leave – support for you and your family to help you navigate through the craziness of family life.

We Value Diversity

We champion and welcome diversity in our workforce and ensure all job applicants receive equal and fair treatment, regardless of age, race, gender or gender identity, religion, sexual orientation, disability, or nationality.

We are not only committed to increasing the visibility and recognition of talent from under-represented groups within our organisation, but the wider industry too.

At the end of the day, we make sure we take time to look after ourselves, each other, and the planet, because we’re always stronger together.

ITG have a number of community groups (ERGs) available to employees which offer a safe space for like-minded colleagues, with shared interests to connect, socialise and check in with each other. These include Black ITGers Together, LGBTQ+ Together, Mens Health Together, Muslims Together, Neurodiversity Together, Working Parents and Carers Together and Women In Tech Together

What next?

If you found yourself interested in knowing more, drop us your application and someone from our team will be in touch.

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