Senior Copywriter

At Intuitive, we are united behind our mission: we believe that minimally invasive care is life-enhancing care. Through ingenuity and intelligent technology, we expand the potential of physicians to heal without constraints.

As a pioneer and market leader in robotic-assisted surgery, we strive to foster an inclusive and diverse team, committed to making a difference. For more than 25 years, we have worked with hospitals and care teams around the world to help solve some of healthcare's hardest challenges and advance what is possible.

Intuitive has been built by the efforts of great people from diverse backgrounds. We believe great ideas can come from anywhere. We strive to foster an inclusive culture built around diversity of thought and mutual respect. We lead with inclusion and empower our team members to do their best work as their most authentic selves.

Passionate people who want to make a difference drive our culture. Our team members are grounded in integrity, have a strong capacity to learn, the energy to get things done, and bring diverse, real world experiences to help us think in new ways. We actively invest in our team members to support their long-term growth so they can continue to advance our mission and achieve their highest potential.

Join a team committed to taking big leaps forward for a global community of healthcare professionals and their patients. Together, let's advance the world of minimally invasive care.

Position:

As Intuitive grows, we’re adding a Senior Copywriter to our Brand and Creative team. Our multi-disciplinary team oversees brand, creative design, multimedia production, content strategy, social media, and digital and web content.

The Senior Copywriter will focus on corporate and product initiatives, working as part of a cross-functional team on concepts, pitches, and launch deliverables, including narratives, video scripts, web and social copy, presentations, event theming, and campaign deliverables. The ideal candidate will have a proven track record of producing effective multi-channel content and a collaborative approach to partnering within a highly matrixed organization. You will be responsible for understanding strategy, positioning, and audience segmentation, for being able to translate complex technical and medical content into compelling copy, and for working with others to clearly articulate ideas and themes across channels and deliverables. You’ll be part of a six-person creative content team that includes a Creative Director, Content and a team of copy writers and content strategists.

Job Description:

Writing and editing:

• Efficiently craft compelling content for campaigns, launches, films, presentations, sales tools, and digital content that reflects the Intuitive brand and addresses customer insights
• Translate strategy, positioning, audience psychographics from creative briefs into persuasive copy
• Interrogate and explore ideas by adjusting the priority of messages and key take-aways
• Develop messaging for various audiences (physician, patient, administrator), research and help define strategy and channel activation
• Develop messaging hierarchies and narratives for corporate, product, and clinical marketing portfolios
• Present work and articulate approach to teammates, product owners, reviewers, and other stakeholders
• Build strong relationships with critical cross-functional partners in marketing, design, multimedia (film), web, social media, and project management functions

Video scripting

• Collaborate, concept, and write original scripts for human-centered stories featuring our customers and the patients we serve, product launch testimonials, or 3D animation copy that may include voice over. Each script should aspire to narrative consistency, voice and tone for event, web, and social deliverables
• Demonstrate track record of familiarity with video production – from pre-production through production and post-production – including camera set-ups, lighting, field and studio production, and sound design with music and spoken word

Web and digital copy

• Plan, write, and edit content for Intuitive.com web and mobile experiences, including page copy, assets definition, meta data, and disclosures
• Champion web copy effectiveness and actively advocate for content quality
• Bring current reader habits for digital content and website UX best practices into Intuitive’s strategies and workflows
• Use data and analytics to evaluate your content’s impact and recommend programs for continuous, measurable improvement
• Provide SEO leadership with keyword research, audience interest quantification, and  writing for optimization

Skill/Job Requirements

• Bachelor’s degree and 10+ years’ work experience as a marketing, advertising, agency copywriter required. Medical device experience is preferred
• Knowledge of AP style and Chicago Manual of Style required, familiarity with AMA Guidelines desired
• Must have an online portfolio URL in your resume, demonstrating copywriting and conceptual thinking skillset, as well as campaign thinking that can extend into any medium
• Strong understanding of digital and social platforms, as well as their use within marketing
• Proficiency with Microsoft Office (especially Word, PowerPoint, Excel) and Adobe Creative Suite; familiarity with Figma, Tableau, Final Draft desired

Due to the nature of our business and the role, please note that Intuitive and/or your customer(s) may require that you show current proof of vaccination against certain diseases including COVID-19.  Details can vary by role.

Intuitive is an Equal Employment Opportunity. We provide equal employment opportunities to all qualified applicants and employees, and prohibit discrimination and harassment of any type, without regard to race, sex, pregnancy, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status, genetic information or any other status protected under federal, state, or local applicable laws.

Mandatory Notices

We will consider for employment qualified applicants with arrest and conviction records in accordance with fair chance laws.

We provide market-competitive compensation packages, inclusive of base pay, incentives, benefits, and equity. It would not be typical for someone to be hired at the top end of range for the role, as actual pay will be determined based on several factors, including experience, skills, and qualifications. The target salary ranges are listed.