Content Editor for Landing Pages (Kapwing Tools)

Kapwing, a leading video content creation platform, is seeking a highly skilled Content Editor to lead the development and optimization of its landing pages. The role includes auditing and refining existing marketing copy, imagery, and design for Tools pages, as well as creating new, high-performing pages.

The ideal candidate possesses a strong blend of product marketing and SEO expertise, a passion for video creation, and proven experience in writing and optimizing landing pages. They should be able to work both independently and as part of a collaborative team within a fast-paced environment. Candidates must be based in or willing to relocate to San Francisco.

Key responsibilities include daily content production, learning new tools quickly, and contributing to the overall editorial direction. The main aim is to maintain and win back positions of previously top-ranking pages. Therefore, experience in editorial SEO is a must, while a background in technology, video editing, AI, or similar fields, is highly desired.

• Update and create landing pages reflecting the value of Kapwing's tools to creators and creative teams
• Product marketing: Support new launches with messaging, product positioning, and in-product copy
• SEO Keyword Research: Incorporate searcher's intent into new pages to improve ranking on search and on generative chatbots
• Content strategies: Propose initiatives to improve content through data analytics, keyword prioritization, and research tools such as SemRush.
• Edit and review: Read and revise work from peer's and outside contributors

• 1-3+ years in journalism or marketing with a love for in-depth storytelling and highly original content.
• 1-3 years of experience in product marketing preferred
• Exceptional writing skills
• Strong understanding of SEO concepts.
• Passion for and interest in video creation
• High attention to detail and reliability.
• Ability to work from San Francisco (hours are 9 am-5 pm PT, with at least 3/5 days in the San Francisco office and remaining days working remotely)

• A team player who is effective at hitting daily and weekly deadlines, and never afraid to ask questions
• A creative writer who understands how to balance SEO and marketing concepts 
• Passion for AI, technology, and video editing. Loves creating videos and using social media.
• Excited and motivated to dive into a full-time contractor position that could lead to further opportunities
• Education: BSc/BA in journalism, marketing, media or a relevant field

• Oversee the creation of new landing pages: As the content and video marketing industry continues to expand, our team is constantly enhancing features and developing new tools. In this role, you will be responsible for writing compelling marketing copy for each new tool launched by our product team. This includes testing the tool to effectively communicate its benefits, value propositions, and use cases through well-crafted content. New landing pages typically range from 1,000 to 1,500 words and incorporate essential elements such as FAQs, tips, CTAs, headings, and taglines to maximize engagement and conversions. 
• Optimize Existing Landing Page: You will refine and enhance existing Tools pages through SEO-driven research and strategic language improvements. This process begins with a keyword mapping strategy to identify high-impact keywords while ensuring optimization across multiple Kapwing Tools pages to prevent keyword cannibalization.
• Rewriting and refining copy for clarity, engagement, and SEO value
• Enhancing imagery and multimedia elements for improved user experience
• Strengthening internal and external linking to boost page authority
• Collaborating on design improvements to enhance readability and conversion potential
• Landing page example: https://www.kapwing.com/ai/dubbing

Kapwing is a collaborative, online content creation platform and AI generator that helps teams create great content faster. Join over 10 million modern creators who use Kapwing to edit videos and create engaging content. Kapwing offers both free and paid plans with additional features, storage, and support.

If you are passionate about video, have a knack for editorial excellence, and are looking to advance your career within a tech startup, we encourage you to apply for the Content Editor position at Kapwing.