Marketing Strategy Manager
Kaseya® is the leading provider of complete IT infrastructure and security management solutions for Managed Service Providers (MSPs) and internal IT organizations worldwide powered by AI. Kaseya’s best-in-breed technologies allow organizations to efficiently manage and secure IT to drive sustained business success. Kaseya has achieved sustained, strong double-digit growth over the past several years and is backed by Insight Venture Partners www.insightpartners.com), a leading global private equity firm investing in high-growth technology and software companies that drive transformative change in the industries they serve.
Founded in 2000, Kaseya currently serves customers in over 20 countries across a wide variety of industries and manages over 15 million endpoints worldwide. To learn more about our company and our award-winning solutions, go to www.Kaseya.com and for more information on Kaseya’s culture, please click here: Kaseya Culture.
Kaseya is not your typical company. We are not afraid to tell you exactly who we are and our expectations. The thousands of people that succeed at Kaseya are prepared to go above and beyond for the betterment of our customers.
Marketing Strategy Manager
Location: [CAN Remote]
Reports To: VP of Marketing Strategy
About the Role:
Kaseya is seeking a Marketing Strategy Manager to act as a strategic advisor to senior marketing and business leaders, driving high-impact initiatives across our global portfolio of IT and cybersecurity solutions. This role blends classic marketing strategy with a management consulting mindset, focusing on structured problem-solving, data-driven recommendations, and scalable frameworks to accelerate go-to-market performance.
You’ll lead strategic assessments, influence investment decisions, and orchestrate cross-functional planning to optimize our global marketing footprint. This is a high-visibility role ideal for someone with experience in management consulting or strategic marketing within a fast-paced B2B SaaS environment.
Key Responsibilities:
- Act as a strategic consultant to executive leadership by diagnosing key marketing challenges and identifying opportunities for growth, efficiency, and differentiation.
- Develop and implement structured frameworks to guide campaign prioritization, market segmentation, and resource allocation.
- Lead cross-functional strategic initiatives spanning Marketing, Product, Sales, RevOps, and Finance to ensure cohesive GTM execution.
- Design and deliver strategic planning artifacts, including board-level briefings, annual marketing strategies, and 3-year growth roadmaps.
- Analyze business performance, customer behavior, competitive dynamics, and market trends to inform actionable strategies.
- Model key marketing economics (e.g., CAC, LTV, ROI, marketing payback period) to evaluate and optimize investment decisions.
- Manage and evolve strategic KPIs, including pipeline velocity, win rates, brand penetration, and marketing-sourced revenue.
- Translate complex data into clear narratives and strategic recommendations for executive stakeholders.
- Serve as a thought partner in M&A integration planning and new market entry strategies across the multi-brand portfolio.
- Contribute to portfolio-level planning, including new product launches, market expansion strategies, and prioritization of marketing support across offerings.
- Mentor junior analysts and contribute to building a center of excellence for marketing strategy and operations.
Requirements:
- 6–8 years of experience in marketing strategy, management consulting, or strategic planning (B2B SaaS or high-growth tech strongly preferred).
- Prior experience in a consulting firm (e.g., Bain, BCG, McKinsey) or corporate strategy/marketing strategy team is highly desirable.
- Proven ability to drive cross-functional initiatives and influence at the executive level.
- Advanced analytical skills with proficiency in Excel, SQL, and visualization tools like Tableau or Power BI.
- Deep understanding of SaaS marketing metrics, funnel performance, and lifecycle marketing dynamics.
- Strong communication, executive storytelling, and stakeholder engagement skills.
- Experience managing complex projects with multiple stakeholders and business units.
- Ability to thrive in an acquisitive, fast-moving environment with shifting priorities.
Why Join Kaseya:
- Shape strategy at the portfolio level for one of the fastest-growing IT platforms globally.
- Partner with C-suite leaders on high-impact decisions that shape the future of our brands.
- Gain deep exposure to product portfolio strategy, lifecycle marketing, and multi-brand coordination.
- Join a high-performance team that blends strategic rigor with real-time execution.
Join the Kaseya growth rocket ship and see how we are #ChangingLives !
Additional information
Kaseya provides equal employment opportunity to all employees and applicants without regard to race, religion, age, ancestry, gender, sex, sexual orientation, national origin, citizenship status, physical or mental disability, veteran status, marital status, or any other characteristic protected by applicable law.
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Kaseya, headquartered in Miami, Florida, and established in 2000, is an IT infrastructure management software company. Their platform allows managed service providers and internal IT departments to remotely manage and monitor computers.
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