Vice President, Digital Strategy

Overview:

We’re on the hunt for a whip-smart Vice President, Digital Strategy (Pharma & Healthcare) to join our award-winning team. You are insights-driven and obsessed with the power of digital platforms to drive brands’ objectives. You are on-trend in the digital space, skilled in building content frameworks, and laser-focused on delivering measurable business solutions for clients. You have a working knowledge of creatively excellent brief examples and insights and you are a student of writing punchy, succinct and inspiring audience truths that get right to the heart of the matter.

While the responsibilities and qualifications for this job may sound familiar, the person we’re seeking is truly unique. That’s because Ketchum is unique. Our agency works with many of the world’s most innovative and influential brands – who’ve chosen us because of our differentiated tools, access to proprietary data and consultative processes. We can’t say too much, but if this all sounds intriguing, then Ketchum may be the next home for you. 

Responsibilities:

• Develop communications strategy, mapping audiences to specific barriers, then designing the hierarchies of key messages and media tactics that will increase effectiveness at each level of a campaign
• Partner with analytics and research to unearth human truths that can be actioned by brands/clients
• Partnering with Account, Paid and Analytics teams to derive key insights to identify innovative opportunities to engage core audiences, including HCPs, patients, caregivers, and advocacy.
• Drive and execute compliant digital and social strategies to help achieve healthcare clients’ global and U.S., unbranded and branded campaign objectives
• Provide strategic digital counsel to internal account leads in the service of nurturing and growing client relationships
• Cultivate and maintain trusted relationships with key senior clients
• Build a deep understanding of client business objectives and develop proactive opportunities within social and digital media for brands
• Author as-needed POVs on emerging or shifting trends in digital
• Actively participate in creative brainstorms and offer perspectives, guidance and thoughtstarters as seen through the strategic lens
• Participate in New Business pitches, including in-room or on-Zoom presentations

Qualifications:

• 10+ years’ experience in strategy, with an emphasis on digital executions; PR and/or agency experience preferred; minimum 3 years of supervisory experience required
• 5-7 years of healthcare digital and social experience
• Recognized expertise and comfort in developing strategic and compliant digital solutions for healthcare clients and presenting/selling in ideas and programs for U.S. and global audiences.
• Noted experience working across the life cycle of a pharma brand including unbranded and branded (pre and post-approval)
• Successful track record of helping build and present strategic digital concepts/programs, and effectively executing them at the tactical level
• Solid grasp of social, digital, word-of-mouth marketing, online analytics; personal and professional experience across the digital and social space and knowledge of emerging trends and technologies
• Ability to translate social media and digital trends, technologies and metrics to a variety of internal and external audiences
• Detail-oriented and highly organized, with the ability to manage multiple clients and deadlines efficiently