Performance Marketing Specialist

BetKing is seeking a data-driven, creatively sharp Performance Marketing Specialist to lead our paid digital acquisition efforts across both mobile web and app. You will manage cross-platform campaigns with full-funnel responsibility—optimizing traffic, conversions, and new customer acquisition across Google Ads, Meta, X (Twitter), Programmatic DSPs, and more.

This is a mid-level role ideal for someone who’s both strategic and hands-on, with solid experience executing and scaling digital campaigns in a fast-paced, consumer-facing environment.

Key Responsibilities

• Plan, launch, and optimize paid acquisition for campaigns across platforms (Meta, Google, Twitter/X, Local Publishers, Programmatic DSPs and OEM channels).
• Grow new users through Web and App (Android/iOS) funnels using measurement tools like GA4, Firebase, and Adjust.
• Own campaign lifecycle: audience setup, tracking, creative briefing, A/B testing, bidding, optimization.
• Build and maintain UTM structures, custom tracking links, and ensure proper conversion pixel setups using tools such as Google Tag Manager.
• Deliver and monitor growth-based performance across Installs, Signups, Deposits and Bets as well as value-based performance - CAC, ROAS.
• Lead budget pacing, campaign reporting, and insights generation with support from data and analytics teams.
• Collaborate with Creative, SEO, Product and regional teams to align acquisition with growth goals.
• Identifying key calendar moments, campaigns, conversations, and channels aligned with wider marketing team objectives to make an impact on business growth.
• Conduct competitor analysis audits to understand how we differentiate our acquisition strategy to stand out.
• Build short and long-term plans for customer growth, and how we evolve our execution with new technologies and platforms in the market.

Skill Requirements

• Mastery of Campaign setup and management on Meta (Web, App, Lead Gen), Google Ads (Search, PMax, YouTube, UAC) and Programmatic Channels.
• Proficiency in Marketing Analytics using Adjust / Firebase / GA4 / Looker Studio, PowerBI, MS Excel.
• Advanced knowledge of conversion tracking via MMPs, post back integration, S2S, API and GTM pixels.
• Experience managing large advertising budgets and optimizing toward performance KPIs.
• Ability to work independently and manage multiple projects simultaneously.
• Creative mindset with a data-driven approach.

Preferred Qualifications

• 4+ years' experience in digital performance marketing (with multi-channel exposure).
• Proven success in user acquisition at scale.
• Deep understanding of tracking, attribution, and performance funnel metrics.
• Proven record of collaborating with developers, data analysts, and creative designers.
• Strong written, verbal, and presentation skills.
• Previous work experience in betting, gaming or fintech is a plus.

What You’ll Be Judged On

• New user growth volume & quality.
• CAC vs Volume efficiency.
• ROAS per Channel.
• Creative testing cadence & learnings.
• Execution excellence across setup, experimentation, tracking, optimization and budget pacing.

If you're passionate about performance marketing and want to help shape how millions of users experience digital betting and i-gaming, we'd love to hear from you.