Product Marketing Lead - SMS and Mobile
At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying. Want to learn more about life at Klaviyo? Visit careers.klaviyo.com to see how we empower creators to own their own destiny.
We’re looking for a seasoned and versatile Product Marketing Lead—a true Swiss Army knife—to join our Platform PMM team. In this role, you’ll tackle SMS and Mobile products, one of the fastest-growing areas at Klaviyo.
You’ll be the GTM partner for our Klaviyo product team, understanding market opportunities, competitive landscape, and influencing product roadmap. You will lead global product launches, rallying cross-functional stakeholders to execute comprehensive go-to-market strategies that drive market expansion and accelerate revenue. You’ll have the backing of Klaviyo and its great brand and customer base, but also be responsible for figuring out product-market fit for these new products and establishing initial traction and revenue.
If you thrive in a fast-paced, dynamic environment, love both the art and science of storytelling, and want to not only do the best work of your career, but also inspire others to do the best work of their careers, this place is for you!
How You’ll Make a Difference:
- Researching the market landscape of product areas we’re exploring – including TAM/SAM, competitors, packaging & pricing, and much more
- Partnering with the Product team as the voice of our customers, GTM teams, and the market to help shape MVPs and product roadmaps
- Launching new, innovative products and features into market that cut through the noisy landscape
- Crafting differentiated positioning and messaging to test and establish for new products
- Building core sales and marketing assets such as pitch decks, one pagers, enablement trainings, and more to get new products off the ground
- Being an SME for our Sales teams in strategic deals as we establish a footprint for the new products and features you’ll launch
- Architecting a scalable GTM plan and driving meaningful product adoption and revenue growth
- Perform other related duties as assigned.
Who You Are:
- 8+ years of experience in B2B SaaS product marketing roles
- SMS and mobile messaging experience and or e-commerce is a huge plus
- Know what great work looks like – bringing in new product intro frameworks and playbooks for our team, while knowing when to create our own playbook to move fast
- Have examples of great positioning and messaging that cut through the noise and differentiated your product or service
- Love and thrive in a fast-paced, dynamic environment
The pay range for this role is listed below. Sales roles are also eligible for variable compensation and hourly non-exempt roles are eligible for overtime in accordance with applicable law. This role is eligible for benefits, including: medical, dental and vision coverage, health savings accounts, flexible spending accounts, 401(k), flexible paid time off and company-paid holidays and a culture of learning that includes a learning allowance and access to a professional coaching service for all employees.
Get to Know Klaviyo
We’re Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we’re developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators—ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you’re ready to do the best work of your career, where you’ll be welcomed as your whole self from day one and supported with generous benefits, we hope you’ll join us.
Klaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.
IMPORTANT NOTICE: Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All our legitimate job postings can be found on our official career site. Please be cautious of job offers that come from non-company email addresses (@klaviyo.com), instant messaging platforms, or unsolicited calls.
You can find our Job Applicant Privacy Notice here.
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Klaviyo
Klaviyo is a global technology company committed to providing a marketing automation platform, used primarily for email marketing and SMS marketing by approximately 143,000 e-commerce merchants.
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