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Product Manager, Growth

Building the Future of Crypto 

Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology.

What makes us different?

Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world.

Before you apply, please read the Kraken Culture page to learn more about our internal culture, values, and mission. We also expect candidates to familiarize themselves with the Kraken app. Learn how to create a Kraken account here.

As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to industry-leading security, crypto education, and world-class client support through our products like Kraken Pro, Desktop, Wallet, and Kraken Futures.

Become a Krakenite and build the future of crypto!

Proof of work

The team

Are you a visionary product leader with a passion for crafting seamless and engaging customer journeys? Join our Growth team, where we drive client activation and redefine onboarding experiences for individual, business, and institutional accounts. We’re seeking a talented Product Manager to enhance verification success rates by navigating complex KYC requirements and delivering world-class user experiences in a dynamic, regulated industry.

As a key member of the Growth team, you’ll lead the charge in building intuitive, innovative onboarding solutions for our global client base.

The opportunity

  • Transform client onboarding for Consumer, Business, and Institutional segments

  • Design and implement seamless, compliant identity verification solutions tailored to diverse geographical and regulatory requirements

  • Collaborate with Legal, Compliance, Regional Operations, and Fraud Risk teams to ensure onboarding processes meet both regulatory standards and fraud prevention goals

  • Stay ahead of evolving cryptocurrency regulations to ensure processes remain compliant and effective

  • Oversee relationships with ID verification vendors, ensuring efficient integration and high performance

  • Identify, assess, and onboard new technologies to continuously elevate the onboarding experience

  • Leverage data to uncover trends, analyze bottlenecks, and prioritize opportunities for enhancing client activation rates

  • Utilize client feedback and regulatory insights to drive iterative improvements in the onboarding journey

Skills you should HODL

  • 3–5 years in Product Management, with 2+ years of expertise in client onboarding, identity verification, or compliance workflows.

  • Proven track record of analyzing, optimizing, and scaling processes to drive activation and conversion improvements.

  • Strong familiarity with KYC/AML standards and global cryptocurrency regulations.

  • Exceptional analytical skills, vendor management experience, and a history of launching impactful, client-focused products.

  • Enthusiasm for Bitcoin and the cryptocurrency ecosystem, with a deep belief in our mission.

#LI-Remote #CANUS #LI-AM1

This job is accepting ongoing applications and there is no application deadline.

Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.

We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Kraken is powered by people from around the world and we celebrate all Krakenites for their diverse talents, backgrounds, contributions and unique perspectives. We hire strictly based on merit, meaning we seek out the candidates with the right abilities, knowledge, and skills considered the most suitable for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgable about crypto!

As an equal opportunity employer, we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws. 

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Average salary estimate

$110000 / YEARLY (est.)
min
max
$90000K
$130000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Product Manager, Growth, Kraken

If you're a visionary ready to make a significant impact in the crypto world, then consider joining Kraken as a Product Manager in the Growth team! At Kraken, we're not just about numbers; we're about a mission to accelerate the adoption of cryptocurrency and bring financial inclusion to everyone. As a key player in our Growth team, your role will be pivotal in transforming client onboarding experiences for individuals and institutions. You'll delve into crafting seamless identity verification solutions that adhere to various regulatory standards while enhancing the overall user experience. Working in a fully remote environment with diverse team members from over 70 countries, you'll collaborate with legal and compliance teams to ensure our onboarding processes are not only effective but also compliant with ever-evolving regulations. Your analytical mindset will be essential as you leverage data to identify bottlenecks and optimize activation rates. With the chance to directly influence our onboarding strategies, your experience in product management, particularly in KYC and identity verification workflows, will shine. If you believe in the power of crypto and are excited to build world-class onboarding solutions that resonate with users globally, then this is the perfect opportunity for you. Join us in building the future of crypto at Kraken!

Frequently Asked Questions (FAQs) for Product Manager, Growth Role at Kraken
What are the responsibilities of a Product Manager, Growth at Kraken?

As a Product Manager, Growth at Kraken, you will be responsible for transforming client onboarding for various segments. This includes designing and implementing identity verification solutions compliant with global regulations, collaborating with cross-functional teams, and analyzing data to enhance client activation rates. Your role is critical in ensuring that the onboarding process is as seamless and user-friendly as possible.

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What qualifications do I need to apply for the Product Manager, Growth position at Kraken?

To qualify for the Product Manager, Growth role at Kraken, you should have 3-5 years of product management experience, with at least 2 years focused on client onboarding or compliance workflows. A strong understanding of KYC/AML standards, exceptional analytical skills, and a proven track record in launching client-focused products are essential for success in this role.

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How does Kraken support professional growth for Product Managers?

Kraken supports the professional growth of Product Managers through continuous learning opportunities, collaboration with industry experts, and access to cutting-edge tools and technologies. We believe in fostering an environment where our team members can enhance their skills and expand their knowledge, ultimately contributing to personal and professional success at Kraken.

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What can I expect from the work culture at Kraken as a Product Manager?

At Kraken, the work culture is deeply rooted in our mission and crypto values. As a Product Manager, you'll experience a collaborative and innovative environment, surrounded by talented professionals who share a passion for cryptocurrency. We promote inclusivity, support diversity, and value the unique perspectives that each Krakenite brings to the table.

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Are there opportunities for remote work as a Product Manager at Kraken?

Yes! Kraken is a fully remote company, and as a Product Manager, Growth, you will have the flexibility to work from anywhere. With Krakenites located in over 70 countries, we embrace a remote-first culture that allows for dynamic collaboration across various time zones.

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Common Interview Questions for Product Manager, Growth
Can you describe your experience with KYC and compliance in product management?

It's important to be specific about your responsibilities in managing KYC and compliance aspects. Discuss your familiarity with regulations, your approach to integrating compliance into products, and examples of how you've navigated complex regulatory environments.

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How do you approach designing a user-friendly onboarding experience?

I focus on empathy and understanding user pain points. It involves leveraging user feedback, conducting usability testing, and analyzing existing flows to create intuitive processes that minimize friction for users while maintaining compliance.

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What metrics do you consider most important when measuring the success of onboarding processes?

Key metrics include activation rates, completion rates of onboarding steps, customer satisfaction scores, and user feedback. It's crucial to analyze these metrics to identify areas for improvement and measure the impact of changes made.

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How do you ensure that the products you manage comply with global regulations?

I work closely with legal and compliance teams to stay abreast of changing regulations. Regular audits, compliance checks, and collaborating with regulatory experts are essential steps. I also emphasize building agile processes that can quickly adapt to new requirements.

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Can you provide an example of a product you've launched that improved user experience?

Share a specific product launch story where your initiatives led to measurable improvements in user experience, such as increased activation or reduced drop-off rates. Highlight your role in the project and the results achieved.

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What strategies do you use to identify user pain points in the onboarding process?

I utilize user research, direct feedback, data analytics, and observation to uncover pain points. A/B testing and user journey mapping are effective methods I employ to visualize and address these challenges.

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Describe a time when you had to work with cross-functional teams. How did you ensure effective collaboration?

Effective communication is key! Discuss specific methods you used to align teams, such as regular check-ins, shared project management tools, and establishing clear goals and expectations. Highlight how this collaboration contributed to the project's success.

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How do you keep up with trends in the cryptocurrency industry?

I actively follow industry news, participate in forums, and engage with thought leaders through networking events. Additionally, I ensure that I stay connected with ongoing regulatory updates and technological advancements to keep our products relevant.

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What role does data play in shaping your product decisions?

Data is essential! I analyze user behavior, feedback, and market trends to guide product development and prioritize features. By employing data-driven decision-making, I can ensure our products align with user needs and drive successful outcomes.

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What do you believe is the most important quality for a Product Manager in the crypto space?

A strong belief in the mission of financial inclusion and crypto's potential is critical. Additionally, adaptability, a customer-centric mindset, and exceptional problem-solving skills are key qualities that help navigate the rapidly evolving crypto landscape.

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Full-time, remote
DATE POSTED
January 28, 2025

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