Amazon SEO Specialist

Role: Amazon SEO Specialist
Hours: 8am - 4pm Mountain Standard Time (Full Time)
Hourly Wage: $6 - $10 (Open to negotiation based on experience)

Lago is looking for an experienced Amazon SEO Specialist to join our thriving marketing team. In this essential role, you will be responsible for optimizing our product listings on Amazon to ensure maximum visibility and profitability. Your expertise in Amazon’s search algorithms and ranking strategies will play a crucial role in driving organic traffic to our listings and increasing conversion rates. You will conduct comprehensive keyword research, competitor analysis, and listing optimizations to create high-impact product descriptions and titles that resonate with our target audience. Collaborating closely with our marketing and product teams, you will develop strategies that align with our business objectives and range of products. Keeping up with trends in Amazon SEO and marketplace dynamics will enable you to maintain our competitive edge. If you have a passion for e-commerce and a proven track record in Amazon SEO, we invite you to apply and make a significant impact at Lago!

Responsibilities

• Conduct thorough Seller Central keyword research and implement high-ranking keywords in product titles, bullet points, descriptions, and backend search terms.
• Optimize product listings to improve rankings, click-through rates (CTR), and conversion rates (CVR).
• Monitor and analyze competitor strategies, trends, and industry best practices to enhance performance.
• Implement and manage A/B testing strategies to improve listing performance.
• Enhance product images, A+ content, and brand storefront for better customer engagement.
• Track and report on key performance metrics such as organic rankings, traffic, and sales conversions.
• Work closely with PPC teams to align SEO strategies with paid campaigns.
• Stay updated on Amazon algorithm changes and SEO best practices to ensure compliance and effectiveness.

• Proven experience in Amazon SEO and listing optimization.
• Strong understanding of Amazon’s A9 algorithm and ranking factors.
• Proficiency in keyword research tools such as Helium 10, Jungle Scout, or MerchantWords.
• Experience with Amazon Seller Central and Brand Registry.
• Knowledge of HTML and copywriting best practices for product listings.
• Proficiency in Seller Central and a plus if also proficient in Vendor Central.
• Ability to work independently and manage multiple product categories efficiently.

Preferred Qualifications:

• Experience in Amazon advertising (PPC) and how it impacts organic rankings.
• Background in e-commerce, digital marketing, or a related field.
• Familiarity with AI-driven SEO tools and automation.

• Remote Work Flexibility – Work from anywhere while staying connected with a high-performing team.

• Career Growth Opportunities – Expand your expertise in digital marketing and client management.
• Supportive Team Culture – Collaborate with passionate professionals who value teamwork and innovation.

If you are passionate about Amazon SEO and want to play a crucial role in optimizing product visibility, apply today!