Data Analyst (Remote)

As Data Analyst for the company’s Marketing Team, your job is to help define and implement measurement strategies that align with the company’s marketing and business objectives. You will analyze and interpret CRO, SEO, PPC trends and produce actionable insights based on available data. 

In your role, you will: 

• provide reports and performance data on conversion, SEO, PPC and other marketing initiatives 
• help determine metrics for measuring campaigns and projects 
• analyze performance of marketing projects, highlighting opportunities, trends, issues, and areas for improvement 
• analyze user behavior, conversion data and customer journeys 
• analyze LM’s marketing funnels, landing pages and A/B, split, or multivariate tests and provide insights and recommendations 
• build presentations that visualize data to tell the story and define insights 

To be successful in your role, you will need to equip yourself with the following knowledge: 

• CRO, SEO, PPC and other Marketing concepts 
• Google Analytics and Looker 
• Big picture data analysis, focusing on data that accurately measures actionable results, versus purely measuring meaningless activity 
• A/B and multivariate testing best practices