Head of Content

Open to full time or freelance, fully remote and with a 4 day working week.

Salary of £60,000 - £80,000 plus potentially life changing equity.

About Us

Letterfest is one of the fastest-growing, profitable startups in the UK. We create unique, personalised gifts to mark meaningful moments.

We’ve been on a rapid growth trajectory, especially in the USA, and have ambitious plans for the future. Our mission is to make people feel extraordinarily special, and bring them closer to the people they love, through the power of personalised gifts.

So far, we’ve shipped hundreds of thousands of gifts, building a profitable, fast-growth e-commerce company with a wonderful team.

About the Role

As Head of Content, you will fuel our growth from £5M to £10M in annual revenue over the next two years, by producing world-class content for our website and ads. 

You’ll lead our content plan and production, working closely with the Head of Growth and CEO, learning how to build a modern brand. You’ll transform our digital advertising and eCommerce performance, as we take on product expansion and international launches. Additionally, you’ll build and lead a team, taking it from 3 to 6 people over the next two years.

This role is perfect for a highly organised and creative storyteller, who is ready to step up into a challenging, entrepreneurial and rewarding leadership position.

You will manage an in-house Content Creator and Designer, and a host of UGC creators, freelancers and agencies.

We don’t believe age necessarily defines ability or experience; instead, we value self-starters who are always looking for ways to improve results, the business, and themselves.

Joining Letterfest at this exciting stage will require a hands-on, curious, fast-learning, and action-oriented person. Your values and character are just as important to us as your skills and experience, as we’re passionate about building an exceptional team.

Your Responsibilities

1. Own content strategy & planning:
• Make sure everyone is clear who we are talking to and what message we are trying to land.
• Set and manage processes for customer research, briefing, and creative testing.
• With our in-house team, the world’s best freelancers, and a network of UGC creators.
2. Produce world-class ads and website content:
• Oversee the end-to-end content lifecycle, from ideation and creation to analysis and optimisation.
• Drive online acquisition and retention by collaborating with the Head of Growth to produce world-class content for paid and organic channels, including Meta, Amazon, and TikTok.
• Stay ahead of trends, algorithm updates, and new formats to keep Letterfest’s content cutting-edge.
3. Produce marketing campaigns:
• To land our marketing around seasonal moments, new products and new markets.
• Collaborate with marketing and product teams.
4. Build an outstanding team:
• Recruit, lead, mentor, and manage a small team, fostering a collaborative, high-performance culture.

3 Reasons This Role Stands Out

1. The company has achieved product-market fit in a massive category in both the USA and UK.
2. You’ll learn quickly and gain significant responsibility, supported by mentorship from an experienced CMO.
3. There is a direct and rapid path to CMO in this role, offering significant growth opportunities and a clear path toward senior leadership.

About you

• 5+ years experience in a modern consumer brand.
• Strong copywriting and content production skills in a digital world.
• Deep familiarity with Instagram and TikTok—you spend at least an hour daily on them as a true power user.
• A passion for brand-building—you listen to the podcasts, read the marketing books, and analyse every billboard you see.
• Exceptional project management skills, with the ability to assemble and lead cross-functional teams while keeping projects on track.
• Tenacious and action-oriented, with a focus on delivering impactful results efficiently.
• Adept at juggling multiple tasks simultaneously in a fast-paced environment.
• Clear and kind communicator, skilled at building relationships and inspiring those around you.

The Package

• Salary of £60,000 - £80,000 plus potentially life changing equity.
• 4-day work week (currently in trial)
• Remote work with flexible hours
• Cycle-to-work scheme
• A choice of offices in Cornwall, Bristol and London
• Employee wellness program
• Discounts on products
• Volunteer days as part of our B Corp journey