Senior Product Marketing Manager, AI & Trust

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. 

This role can be based in San Francisco, Mountain View, or New York.

Our mission at LinkedIn is to connect the world's professionals to make them more productive and successful. We are seeking a highly motivated Senior Product Marketing Manager to join our Trust & AI Consumer Marketing team, and help deliver on this mission for the 1 billion professionals on our platform.

In this role, you will sit at the intersection of two incredibly important and fast-moving spaces - Trust & AI. You will be responsible for deeply understanding how evolving policy and regulation affect how LinkedIn builds and launches AI products. You will play a critical role in launching new AI features across the consumer and customer audiences and partner closely with a wide variety of marketing stakeholders. This role will also be responsible for untangling multiple levels of complexity in the Trust & AI space and effectively communicating with and managing senior leaders. 

Responsibilities

• Oversee the development and execution of effective go-to-market plans for new AI product launches, including positioning, messaging, and channel strategies in partnership with B2B and B2C marketers across the organization.

• Stay up to date on product vision and roadmaps. Be the expert on existing and new AI & Trust features and efficiently knowledge-share to the right internal audiences at the right time.

• Deeply understand upcoming policy and regulation changes in the technology and AI space, untangle multiple levels of complexity, and effectively communicate and manage senior stakeholders and a wide variety of partners including Legal, Product, Comms, and more.

• Define and execute proactive messaging and comms strategy to better educate members and/or customers on how LinkedIn is building and launching products with trust and safety as top of mind.

• Partner closely with Product, Design, and Engineering to craft the vision and strategy for login and account recovery.

• Collaborate with Market Research, UXR, and Product Operations teams to aggregate member feedback and translate into actionable insights for Product teams. 

• Maintain strong communication and collaboration with a wide set of cross-functional teams and senior leaders. 

Basic qualifications

• Bachelor’s degree in marketing, business, technology, or a related field or equivalent experience 

• 6+ years of product marketing experience or equivalent role

Preferred qualifications

• A consistent, demonstrated track record of building and implementing marketing programs and product launches that drive material business impact

• Proven marketer with a deep understanding of when and how to effectively communicate and market features externally, ensuring alignment with overall business strategy and audience needs

• Excellent collaborator and team player able to influence others and rally cross-functional teams towards a shared vision

• Strong attention to detail and project management skills. Not afraid to raise their hand and ask questions for the sake of clarity

• Highly organized and able to manage various projects simultaneously in a fast-paced environment

• Stellar verbal and written communication skills, with the ability to concisely distill complex technical information into digestible, compelling narratives 

• Able to manage upwards with multiple senior leads and exemplify executive presence 

• Understands LinkedIn’s business and proactively able to connect dots across lines of business

• Passion for technology, experience with trust and safety on a social platform a plus

• Curiosity, self-awareness, and a commitment to testing and learning 

Suggested skills

• Stakeholder management and cross-functional collaboration

• Strong writing, presentation and verbal communication

• Proactive & autonomous 

• Comfort with ambiguity

LinkedIn is committed to fair and equitable compensation practices.   

The pay range for this role is $121,000 to $188,000. Actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years & depth of experience, certifications and specific office location. This may differ in other locations due to cost of labor considerations.   

The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For additional information, visit: https://careers.linkedin.com/benefits. 

Equal Opportunity Statement

LinkedIn is committed to diversity in its workforce and is proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is an Affirmative Action and Equal Opportunity Employer as described in our equal opportunity statement here: EEO Statement_2020 - Signed.pdf.

Please reference the following information for more information:  https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf and

 https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf  for more information.

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If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at [email protected] and describe the specific accommodation requested for a disability-related limitation.

Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:

• Documents in alternate formats or read aloud to you
• Having interviews in an accessible location
• Being accompanied by a service dog
• Having a sign language interpreter present for the interview

A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.

LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.

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Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.

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