Social Media Manager

At Lyft, our purpose is to serve and connect. To do this, we start with our own community by creating an open, inclusive, and diverse organization.

The Lyft brand marketing team is looking for an enthusiastic, strategic, and collaborative Social Media Manager to build Lyft into a brand leader of social media and community conversation across multiple audiences with an emphasis on curating meaningful communities. 

The ideal candidate is highly tapped into internet culture and self-motivated, with experience driving channel operations behind the scenes, but also passionate about observing and reacting to trends. They possess excellent communication skills, have a data-driven mindset, and collaborate well with others. 

You’ll be able to make a massive impact on a well-loved rideshare brand by being the voice and personality behind the Lyft logo, showing up often in the feeds—and in the minds—of our audiences.

Responsibilites:

• Owning our content management, calendaring, and monthly content planning process, with the help of our Social Specialists.
• Measuring and reporting on KPIs for each channel; identifying opportunities for growth and improvement (Dash Hudson, Siftsy). Using this data to compile campaign-specific reports and monthly/quarterly share outs. Communicating metrics and recaps upwards for exec share outs.
• Serve as content driver & approver for brand and social-driven initiatives, working in lock-step with our broader strategy team and creative teams (internal and external to Lyft) to develop best-in-class content across platforms. 
• Manage our social agency, facilitating bi-monthly status meetings and upleveling collaboration
• Leverage cross-functional collaboration skills to work with team leads across Lyft, developing creative briefs against their initiatives and ideating strategic and creative ways in. Brief and manage the content creation against these briefs with our internal creative teams. 
• Oversee and grow our community management program. Use internal tooling to distribute surprise and delight gifts and ride credits. Collaborate with brand marketing and comms teams to amplify these stories to build the Lyft brand. 
• Serve as point person for ad-hoc listening needs and social related crises. Feel comfortable navigating and handling sensitive subjects that accompany the rideshare industry. 
• Manage one Social Specialist (formal people management experience is a plus)
• Keep up with platform updates and bringing those updates and opportunities to the strategy and creative team to explore. 
• Bonus? Familiar with Airtable

Experience:

• 5+ years of related experience in social media marketing, community management, or digital/content marketing
• Excellent writing and operational skills
• Strong interest in social media trends and creating conversation and content that engages, inspires, and spreads widely
• Skilled with measurement
• Proven ability to self-start, proactively build cross functional relationships, and manage your own projects/ time
• Solid interpersonal skills and enthusiasm for engaging with our social media communities
• Ability to collaborate and work effectively with various teams and functions within Lyft
• Strong project management skills

Benefits:

• Great medical, dental, and vision insurance options with additional programs available when enrolled
• Mental health benefits
• Family building benefits
• Child care and pet benefits
• 401(k) plan to help save for your future
• In addition to 12 observed holidays, salaried team members have discretionary paid time off, hourly team members have 15 days paid time off
• 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
• Subsidized commuter benefits
• Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program

Lyft is an equal opportunity/affirmative action employer committed to an inclusive and diverse workplace. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by law. We also consider qualified applicants with criminal histories consistent with applicable federal, state and local law.

This role will be in-office on a hybrid schedule — Team Members will be expected to work in the office 3 days per week on Mondays, Wednesdays, and Thursdays. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year. #Hybrid

The expected base pay range for this position in the New York City area is $108,000 - $135,000. Salary ranges are dependent on a variety of factors, including qualifications, experience and geographic location. Range is not inclusive of potential equity offering, bonus or benefits. Your recruiter can share more information about the salary range specific to your working location and other factors during the hiring process.