Associate, Retail Partnerships

Lyra is a collective of brands in the Personal Care and Family categories, dedicated to caring for our customers and their loved ones. Our trusted brands are designed with comfort, quality, and transparency first, because we believe everyone should experience care done right.

NOTE: This role is based in NYC. Lyra Collective operates a flexible, hybrid office policy in which employees are expected to be in-person on Mondays, Tuesdays and Wednesdays.

We’re looking for an Associate, Retail Partnerships to support the development and execution of go-to-market plans, while collaborating with cross-functional teams on successful retail product launches. You will have the opportunity to research and foster growth opportunities for the retail channel, and work on building existing accounts. This role reports into our Director, Retail & Wholesale.

• Build and maintain relationships with key retail partners including Walmart, Target, Ulta, Sephora, chain drugstores, high-end apothecaries, and medical spas
• Develop and implement distribution strategies tailored to mass-market and specialty retail channels
• Lead the development and execution of go-to-market plans, including assortment strategy, pricing, pitch decks, sampling, marketing plans, and promotions
• Collaborate with Operations to drive new product development and successful launches
• Manage SKU launches, ensuring compliance with retailer requirements and seamless onboarding
• Develop customized strategies to highlight product benefits for each retailer's demographic
• Research and identify new growth opportunities for brands and categories in partnership with brokers and agencies.
• Serve as the primary point of contact for retail partners, ensuring alignment on goals, promotions, and product launches
• Negotiate contracts, terms, and conditions with buyers to secure favorable agreements
• Assist in managing broker relationships, marketing, and lead generation partnerships
• Monitor retail performance, including sales, inventory, and sell-through rates
• Monitor market trends and the competitive landscape to identify opportunities and adapt strategies

• 2-4 years experience in retail sales or business development (beauty, skincare, or personal care preferred)
• Familiarity with merchandise planning, allocation, and retail processes.
• Strong understanding of retail math and P&L management
• Proven ability to secure and grow partnerships with major retailers (Walmart, Target, Ulta, Sephora)
• Deep understanding of retail distribution, merchandising strategies, and mass-market vs. specialty retail
• Strong negotiation, relationship management, and communication skills
• Results-driven with a proven ability to meet/exceed sales targets
• Excellent Excel and PowerPoint skills

• Familiarity with EDI systems
• Experience managing Walmart, Target, Ulta or Sephora accounts
• Exposure to e-commerce integration alongside brick-and-mortar strategies

Our Commitment to Diversity and Inclusion

We believe that true innovation happens when everyone has a seat at the table and the opportunity to excel. We're committed to growing and empowering a more inclusive community within our company and in ecommerce overall, and we’re devoted to hiring and cultivating diverse teams of the best and brightest from all backgrounds, experiences, and perspectives.

As an equal opportunity employer, all aspects of employment with Lyra Collective including the decision to hire, promote, discipline, or discharge, will be based on merit, performance, and business needs. Lyra Collective does not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.