Growth Marketing Manager (E-commerce)

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Growth Marketing Manager (E-commerce)

As a Growth Marketing Manager (e-commerce) for our technology client, you will play a pivotal role in driving the growth and optimisation of our client's e-commerce channels in the APAC market. You will manage and optimise owned and operated channels, such as email marketing and in-product notifications, to drive customer acquisition, engagement, and conversion. 

Role: 

• Develop and implement data-driven growth strategies for our client's e-commerce platform in APAC, with a particular focus on owned and operated channels.
• Manage and optimise email marketing campaigns, in-product notifications, and other owned channels to maximise user engagement and conversion rates.
• Conduct an in-depth analysis of the e-commerce funnel to identify areas for improvement and implement optimisation strategies that enhance the user experience and drive conversions.
• Design and execute A/B tests to optimise email marketing creatives, subject lines, calls to action, and in-product notification messaging.
• Track and analyse key performance indicators (KPIs) to measure the effectiveness of growth initiatives and report on campaign performance.
• Collaborate effectively with cross-functional teams, including product, engineering, and creative, to ensure alignment and the successful execution of growth strategies.
• Stay informed about, communicate, and apply new or current trends and best practices in digital marketing and analytics.

You

• 5+ years of experience in e-commerce growth marketing, with a strong focus on owned and operated channels.
• Proven track record of developing and implementing successful growth strategies that drive measurable results.
• Deep understanding of e-commerce funnel optimization and A/B testing methodologies.
• Proficiency in email marketing platforms and marketing automation tools.
• Strong analytical skills and experience with data analysis tools.
• Excellent project management and communication skills.

• Exceptional verbal and written English communication and presentation skills and - ideally - fluent in another Asian language to cover projects across APAC.

Please note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email.  If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles! By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012.