iCR8 Bootcamp Presented by GM | Summer 2025 | Los Angeles

Join the Next Generation of Industry Leaders

The Marcus Graham Project – a thriving network of professionals across advertising, media, marketing, and entertainment – is now accepting applications for the Summer 2025 Cohort of our flagship immersive program, the iCR8 Bootcamp, hosted in Los Angeles, CA.

This transformative experience is designed to give aspiring professionals the exposure, hands-on experience, and network access needed to launch and elevate careers in the industry. Over the summer, selected participants will unite to form and operate a fully functioning pop-up agency, managing real clients and campaigns.

Each year, our cohorts consult with some of the world’s leading brands. This is not just training — it’s a launchpad.

What We’re Looking For:

Applicants with a passion for creativity, a hunger to learn, and a strong interest in culture-shaping industries like music, fashion, entertainment, and technology. A general knowledge of marketing and media is preferred, but more importantly, we value curiosity, commitment, and collaboration.

Whether or not you’ve completed a traditional college degree, if you bring transferable experience and are ready to grow, we want to hear from you.

DESCRIPTIONS

The following are descriptions of the departments that team members will gain experience in and how many approximate team members per department we are looking to bring on:

🎯 BRAND MANAGEMENT – Lead the business side of campaigns and serve as the key liaison between clients and the team.

The brand management department oversees the advertising business that has been assigned to the agency and is ultimately responsible for the quality of service the client receives. An effective brand management team develops a thorough knowledge of the client’s business, acts as a liaison between the client and the agency staff, and ensures the final product is profitable and effective. Brand managers should have strong general‐business, marketing, communications, leadership, and organizational skills.

📅 PROJECT MANAGEMENT – Drive timelines, communication, and execution with precision.

The project manager is the communications hub between all agency team members and agency partners that may touch an assigned account or project. The project manager ensures that proper forecasting is being done for all projects on assigned accounts. They must be accountable for each step of the creative development process, proactively guide projects through the internal system, manage schedules and budgets, and work with the creative services manager to manage and plan creative and account resources. Candidates should have strong organizational skills, the ability to multitask, and strong follow-through.

✍🏽 COPYWRITING – Craft powerful messaging and creative ideas across platforms.

The creative department is responsible for developing the ideas, images, and copy that initiate ads. While many people in the agency contribute to the process, the creation and production of advertising is mainly the responsibility of copywriters and art directors. A successful copywriter not only has outstanding writing skills, but also a passion for words and symbols and their use in communication. Some knowledge of marketing and how words and visuals are used in advertising is required. Proficiency in writing for social media and digital platforms is preferred.

🎨 ART DIRECTION/DESIGN – Bring ideas to life visually with design expertise and creative imagination.

Responsible for the development and execution of creative concepts for leading-edge marketing and digital solutions. Art Directors have strong visual‐concept skills and solid drawing and design abilities. Candidates should have strong digital design skills, good visual imagination, and an interest in applying that ability to solving marketing and advertising problems. Knowledge of Adobe Creative Suite including Photoshop, InDesign, and Illustrator is required.

🎥 VIDEO/CONTENT CREATION – Create stunning content through motion, editing, and storytelling. 

Responsible for bringing the creative vision to life through animation, video editing, and motion graphics. Video/Content Producers partner with Creative and Social Strategy to create long- and short-form visual content across social media platforms and digital experiences. They should possess strong graphic design sensibilities, conceptual skills, craftsmanship, and attention to detail.

🧠 BRAND STRATEGY – Shape big-picture thinking through research, insights, and cultural analysis.

The Brand Strategist is responsible for directing and managing the day‐to‐day relationship of consumer strategy and planning. This role involves analyzing detailed data such as demographics, socioeconomics, and market conditions, along with reviewing both qualitative and quantitative research. Brand Strategists monitor cultural and social trends to gauge their impact on consumer attitudes and perceptions. They regularly meet with clients to learn about the brand’s background and advise on strategies tailored to the target market. Candidates should have strong observational skills and the ability to conceptualize and think strategically.

📱 SOCIAL MEDIA STRATEGY – Help brands stay relevant and engaging across digital platforms. 

Responsible for developing and managing a brand's social media presence across platforms like Instagram, Facebook, TikTok, YouTube, Twitter, and Pinterest. This role requires staying well-informed of changes in the social media landscape, including tools and practices that help brands remain relevant. Social Media Strategists collaborate with strategy and creative teams to effectively implement insights that enhance content and media decisions and to communicate platform technical updates.

• Applicants MUST complete the boot camp application and submit with one (1) academic or professional letter of recommendation, :30 Pitch Video, resume, and portfolio of prior work. If all elements are not submitted, your application will NOT be processed.  
• Application Deadline 4/22/2025
• *Note: Dates subject to change

COVID - 19 Safety Guidelines

Marcus Graham Project is excited to bring back our in-person immersive bootcamp in Los Angeles this Winter. Due to ongoing safety precautions and recommendations of the Center for Disease Control (CDC), content production, housing and travel related requirements, we do not require that all program participants be fully vaccinated before the start of the bootcamp program's move in date but do encourage practicing and taking necessary precautions for safety, i.e. wearing masks, hand sanitization, .

HIPAA Compliance.  Participants shall be deemed to be volunteer members volunteer members of the Marcus Graham Project's iCR8 Bootcamp Program for purposes of the Health Insurance Portability and Accountability Act of 1996 (“HIPAA”) and all corresponding laws and regulations. The Marcus Graham Project shall not disclose protected health information for any purpose, unless such disclosure is pursuant to a HIPAA-compliant authorization.