Sr. Manager, Global Partner Program Marketing

Mendix is a low-code app development platform:

First, what is low-code? Low-code is a visual approach to software development that enables you to abstract and automate every step of the application lifecycle. Gartner predicts that “by 2024, low-code application development will be responsible for more than 65% of application development activity.” Mendix is repeatedly ranked a Leader in analyst reports from Gartner and Forrester. In the 2021 Gartner® Magic Quadrant for Multiexperience Development Platforms, Mendix placed at the very top of the Leaders quadrant. 

The Mendix platform was created to promote collaboration between Business & IT teams. Thousands of forward-thinking companies around the world like Ford Auto, Zurich Insurance, Rabobank Netherlands and Red Bull, can unleash their best ideas faster with the help of the Mendix platform. 

Mendix is a Siemens Business:

Siemens is a Top 10 Global Software Company and a leader on Fast Company’s Most Innovative Companies in the World! With the acquisition of Mendix in 2018, Siemens Digital Industries Software is driving transformation to enhance the digital enterprise where engineering, manufacturing and electronics meet the future of innovation. Mendix employees have the opportunity to work in a hyper-growth environment with the support of Siemens’ unbeatable market position and resources. 

Are you passionate about driving growth through strategic partnerships? Do you

excel at crafting compelling messaging and positioning for diverse audiences? Join

Mendix, a Siemens business, as the Manager, Global Partner Program

Marketing and play a pivotal role in expanding our partner ecosystem and driving

adoption of Mendix low-code technology through various partner channels.

About the Role

In this position, partners are always at the forefront of your mind. You will be

responsible for defining the value of Mendix low-code technology to Mendix's

partner programs, including channel partners, system integrators (SIs), and

independent software vendors (ISVs). This role will work closely with our partner

management teams, partner sales team, and cross-functional marketing teams to

ensure the success of our partner programs.

Your Goal

Your mission is to create compelling positioning, messaging, and marketing

program strategies that build awareness of our partner programs, highlight the

extensive expertise of our partners, and recruit new partners, with the objective of

increasing partner-sourced revenue through partner-led campaigns and

enablement —a critical component of Mendix's go-to-market strategy.

Shape Partner Marketing Strategy: Develop and execute global

marketing positioning and messaging strategies for Mendix's partner

programs, ensuring alignment with partner teams, overall Mendix business

objectives, and global go-to-market plans.

Collaborate Across Teams: Work closely with Mendix Partner

Management, and other cross-functional teams to ensure cohesive

messaging and maximize partner program effectiveness.

Support ISV Partner Recruitment: Contribute to marketing programs and

content to attract new ISV partners, highlighting the benefits of joining

Mendix's ecosystem and the transformative potential of our low-code

technology. Support Mendix partner teams during execution the planned

recruitment campaigns.

Drive Partner Success: Identify and build partner-specific aspects to

Vertical Marketing campaigns to generate new partner-led opportunities.

Proactively support partner onboarding and enablement, connecting

partners with relevant resources within Mendix and Siemens organizations,

facilitating collaboration, and driving mutual success of partner-sourced

opportunities and revenue.

Analyze and Report: Monitor the performance of partner marketing

initiatives, analyze data to extract insights, and report on the impact of your

strategies to senior leadership.

About you:

You are a strong team player with a sense of urgency.

You see the bigger picture of how partners fit into the Mendix ecosystem.

Experience working with and supporting a GTM sales team with high growth

goals.

You build strong relationships with and consensus across different

stakeholders.

You are in the US or Europe and are open to international travel (estimated

15%-20%).

What We're Looking For

We're seeking an experienced marketing professional who:

Has a strong background in B2B marketing strategy, particularly in partner

or channel marketing.

Excels at crafting compelling messaging for diverse audiences, especially in

the technology sector.

Demonstrates a deep understanding of partner ecosystems and their role in

go-to-market strategies.

Has experience in developing multi-channel marketing campaigns.

Thrives in a fast-paced environment and can manage multiple priorities.

Has excellent communication and presentation skills.

Required Skills and Qualifications

Bachelor's degree in Marketing, Business, or related field; Master's degree

preferred.

5-7 years of experience in partner marketing.

Proven track record of developing successful marketing strategies and

campaigns.

Strong project management and organizational skills.

Ability to understand different industries, business models, and challenges

at a high level.

Ability to work effectively with geographically dispersed teams.

Willingness to travel as needed to support partner events and initiatives.

This is your opportunity to make a significant impact on Mendix's growth by

expanding and strengthening our partner ecosystem. Join us in shaping the future

of low-code technology and driving digital transformation across industries.

Working at Mendix: 

Mendix has been recognized as a Best Cloud Computing Company to Work For by Forbes. With offices in 16+ countries including headquarters in Rotterdam and Boston, Mendix provides an international playground to truly impact the world through low-code. 

While each employee brings their own unique cultures and personalities to the workplace, we collectively live by our Mendix Blue Guiding Principles: 

·      We put the customer first - Without our customers, we have no business.  So, if you act in the best interest of our customers, always…you belong here.

·      We think big- We work to have a meaningful, lasting impact on the world.  So, if you aim high and think long term…you belong here.

·      We innovate- We want to be what happens next.  So, if you ask “what if?” and work to find a way or make one…you belong here.

·      We nurture talent- We look, not just at the sum of what an individual has done, but at the potential of who they can be.  So, if you’re up for learning from your failures…you belong here.

·      We hear every voice- Inflated egos don’t last here, humility does.  So, if you share credit and ensure that the best ideas win – regardless of who they come from…you belong here.

·      We own it - If something needs doing, we do it. So, if you focus on the outcome, and take initiative to get it done…you belong here.

·      We have fun- We use laughter as a common language.  We can ask for help and we’re happy to give it.  So, if you find joy and purpose in what you do…you belong here.