Deputy CMO

Role Summary:

We are seeking an exceptional leader to drive the overall marketing, communications, and branding strategies for MMI. As the Deputy CMO, you will play a pivotal role in shaping the company’s market presence, driving growth, and fostering innovation. Reporting directly to the CEO, this position requires a strategic thinker and hands-on leader who can manage a high-performing team, build strong cross-functional partnerships, and deliver impactful results. You will be instrumental in crafting and implementing cutting-edge strategies to establish MMI as a leading name in the trade fair industry, ensuring a strong market position and brand equity.

Roles and Responsibilities (including but not limited to):

• Strategic Leadership: Develop and execute holistic marketing, branding, and communication strategies aligned with business goals.
• Branding: Elevate brand positioning, messaging, and visual identity to strengthen market presence and equity.
• Operational Trade Fair Marketing: Plan and oversee marketing strategies for trade fairs, including lead generation, pre-show promotions, on-site branding, and post-event analysis.
• Marketing Automation: Implement and optimize marketing automation tools to streamline campaigns, enhance personalization, and improve conversions.
• Budget Management: Optimize and manage marketing budgets to ensure cost efficiency and maximize ROI.
• Performance Excellence: Drive data-driven decision-making to optimize marketing efforts and track KPIs for all campaigns.
• Team Leadership: Inspire, mentor, and lead the MARCOM team, fostering creativity, collaboration, and accountability.
• Collaboration: Partner with internal cross functional teams to ensure seamless integration of marketing strategies across the organization.
• Stakeholder Engagement: Build strong relationships with external partners like agencies and media outlets to amplify brand initiatives.

• Minimum of 18 years of relevant experience, with a proven track record in strategic marketing leadership roles.
• Bachelor’s degree in Marketing, Business, Communications, or a related field. Master’s degree is a good to have.
• Understanding of the trade fair industry, either as an exhibitor, organizer, or a marketing leader in a related domain.
• Proven success in driving strategic marketing and operational trade fair initiatives.
• Proficiency in budget management, cost optimization, and achieving financial efficiency.
• Proficiency in marketing automation tools and data-driven campaign management.
• Expertise in digital marketing, social media, and content creation.
• Strong leadership, communication, and project management skills.
• Proven ability to manage and inspire high-performing teams in a fast-paced environment.

• Highly engaging work culture!
• Learning and Development opportunities
• Performance Incentives
• Flexi working hours
• Paid time-offs
• WFH x 4 days/ month
• Health Insurances