Marketing Manager - G&E

Roles and Responsibilities: (including but not limited to):

Planning

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Will be responsible for working with Project Directors for the trade show concepts.

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Planning & executing & tracking and managing the marketing and communication budgets effectively.

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Will be responsible for creating strategies to increase footfalls at the trade fairs.

Brand positioning

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Will be responsible for end-to-end marketing & branding activities.

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Will be responsible for creating a strong positioning and brand recall for the portfolio of trade fairs, keeping in mind the target customers.

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Responsible for editorial direction, design, production and distribution of publications and collaterals.

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Will be responsible for innovative marketing ideas and independently executing the marketing plan.

Marketing Operations

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Monitor overall quality of communication work and actively evaluate progress and effectiveness of communication programs employed.

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Will be responsible for marketing and promotions of existing concepts.

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Will be responsible for creating new concepts/schemes in consultation with Project Directors.

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Will be responsible for creating all marketing collaterals for the portfolio of trade fairs.

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Will be responsible for identifying the right media channels, media agencies and negotiating the best deals with them.

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Will be responsible for building and managing relations with trade and mainstream media for getting press releases and coverage of the portfolio of events.

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Will be responsible for identifying new vendors who can offer innovative and cost-effective solutions.

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Supporting head of department in vendor appointment process.

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Coordinate with PR agency to gather reports on distributed releases.

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Will be responsible for development of digital marketing plan inclusive of social media, online paid promotions, SEO etc.

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Close collaboration with German headquarters (Munich) to secure consistent brand and design guidelines as well as brand message.

Reporting Structure & Task Sheets

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Direct reporting to the Head of Marketing/CMO.

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Responsible for giving direction to marketing managers, whenever required.

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Responsible for conducting weekly/bi-weekly meetings with project teams.

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Timely following and executing the ‘Task sheet’ and ‘Marketing Plan’.