Senior Strategist, Paid Search

About Mod Op

Mod Op is a full-service advertising agency with offices in New York, Los Angeles, Miami, Minneapolis, Portland, Dallas, Kansas City, Cleveland, and Panama City, Panama. Thanks to ongoing growth-by-acquisition directed by our former-venture-capitalist CEO and our team of industry leaders, Mod Op can offer you access to low-cost, high-quality health care options and a team of enthusiastic, collaborative and motivated coworkers who see career development and personal development as intertwined.

About the Role

As Senior Strategist, Paid Search you will be responsible for managing a key channel for our clients’ businesses. You will help develop and execute strategic paid search plans, use analytics to inform decisions and drive execution to optimize a budget against client goals. You will be responsible for the creation, optimization, and management of paid search strategy and campaigns for a portfolio of clients. You will collaborate with the client and the rest of the integrated team to deliver on goals and contribute to the overall success of the accounts.

This is hybrid remote/in-office position based in Dallas-Fort Worth.

Core Competencies

• Genuine interest in paid search and investment in client goals and success
• Curious and motivated to analyze results, solve problems, and tell stories with data
• Ability to think strategically and innovatively to drive successful outcomes
• Excellent analytical and mathematical skills
• Excellent written and verbal communication skills – comfortable creating PowerPoint decks and presenting to clients/internal stakeholders
• Commitment to accuracy and quality with a strong attention to detail
• Ability to manage multiple projects concurrently while prioritizing effectively and meeting deadlines
• Ability to learn new industries/business types and translate that knowledge to achieve client goals
• Strong organizational skills and ability to work in a constantly changing, demanding environment

Responsibilities

• Manage day-to-day paid search campaigns and optimization to achieve client goals, including:
• Strategy and campaign structure development
• Budget pacing
• Bid strategy implementation and maintenance
• Keyword performance
• Ad copy/ad extension performance
• Client presentations – development and presentation of results/recommendations
• Strategically analyze results and provide actionable recommendations,
• Keep pace with industry trends to ensure platform updates and best practices are being followed
• Assist in new business opportunities through account audits to identify areas of opportunity

• A bachelor’s degree in communications, business, data, or another related field.
• 3-5 years of experience in Paid Search, either from an agency or client-side role, with direct experience executing daily management paid search campaigns
• Knowledge of paid search bidding, targeting, optimization
• Experience managing campaigns in other Paid Search campaign types: Shopping, App Campaigns, etc.
• Knowledge of Google Analytics and SEO best practices
• A great attitude, natural curiosity, resourcefulness, intelligence, and work ethic
• Desire to contribute to the creative and collaborative culture of the agency

Bonus:

• Certification in Google AdWords
• Experience in Non-US based search engines such as Baidu, Yandex and others
• Experience in Search Ads 360

Don't think you have all the skills required for this role? Experience can be built in numerous ways. Please tell us more about yourself or what you can bring in an optional cover letter.

• Health, dental and vision benefits
• 401k plus matching
• Life Insurance
• Generous time off plus December holiday closure
• Hybrid remote/in-office work schedule
• Fun company culture with a great balance of work and play
• Individual offices

When asked what they love about working at Mod Op, we hear:

• “I feel I can be myself at work and it’s fun!” -MV
• “The caliber of the clients/brands we work with, knowing your work is seen by thousands of people, in many cases across the world.” -JC
• “We actually create videogames!” -AC
• “We have an all-star team, and it’s like playing in the pro-bowl every day!” -MW
• “Opportunities to always learn from and work with the best and the brightest.” HW
• “Mentors and opportunities for growth.” -KB

Mod Op believes in teamwork, client collaboration, powerful storytelling, stunning design and thoughtful problem-solving. Our clients represent a breadth of industries, and every project presents new and interesting challenges. We would love for you to join us!