User Journey Specialist

Position Summary:
We are seeking a highly skilled and detail-oriented Digital Analytics Implementation Specialist to join our team. This role focuses on the technical implementation, maintenance, and debugging of tracking and analytics tools to ensure seamless data collection, integration, and analysis across web and mobile platforms. You will collaborate with cross-functional teams to enable efficient tracking, accurate reporting, and actionable insights, leveraging tools like Clevertap, Appsflyer, Adjust, Mixpanel, and GA4, along with Amazon Redshift and QuickSight for advanced analytics.

Key Responsibilities:

• Data Layer Implementation:
• Design, implement, and maintain data layers across websites and mobile applications in compliance with business and technical requirements.
• Enable seamless integration with analytics and marketing tools, such as Clevertap, Appsflyer, Adjust, Mixpanel, and Google Analytics 4 (GA4).
• Work closely with developers to integrate custom events, user properties, and other tracking mechanisms.
• Technical Implementation:
• Support tech team with configuration and deployment for tools like Appsflyer, Adjust, and Clevertap data layer implementations within mobile applications.
• Manage analytics tools such as Mixpanel and GA4 to track and analyze user behaviors and performance metrics and integration of tools like Google Ads or Google search console.
• Support tech team to integrate data from various data sources to Amazon Redshift for centralized data storage and perform data extraction for reporting.
• Build and optimize dashboards in Amazon QuickSight to deliver actionable business insights.
• Debugging and Troubleshooting:
• Utilize debugging tools like Chrome Developer Tools, Charles Proxy, Android studio or Fiddler to troubleshoot data inconsistencies and ensure tags fire correctly.
• Audit and resolve issues related to SDK implementations, data layer structure, and third-party tracking integrations.
• Ensure cross-platform data integrity and troubleshoot discrepancies in real-time and historical analytics.
• Testing and Validation:
• Conduct end-to-end testing of implementations to ensure data accuracy across multiple devices, browsers, and environments.
• Validate the integration of tracking tools and ensure compliance with data privacy regulations such as GDPR and CCPA.
• Documentation and Reporting:
• Maintain detailed documentation of data layer specifications, SDK implementations, and debugging processes.
• Create technical reports and dashboards to monitor tracking performance and data quality.
• Collaborate with analytics and BI teams to design scalable reporting solutions.

Preferred Qualifications:

• Experience with server-side tagging and cloud-based data collection methods.
• Knowledge of API integrations and data pipeline management.
• Familiarity with ETL processes and data transformation techniques.

• Bachelor’s degree in computer science, Information Systems, or a related field.
• Proven experience in implementing and debugging data layers and analytics tools.
• Proficiency in tools like Clevertap, Appsflyer, Adjust, Mixpanel, and Google Analytics 4 (GA4).
• Strong knowledge of tag management systems (e.g., GTM, Tealium, Adobe Launch).
• Proficiency in JavaScript, HTML, and CSS for tracking code customization is must.
• Familiarity with debugging tools such as Charles Proxy, Android studio, Browser DevTools, or Fiddler.
• Hands-on experience with Amazon Redshift for data management and QuickSight for reporting.
• Strong problem-solving skills and attention to detail.
• Understanding of data security and compliance frameworks (e.g., GDPR, CCPA).