Influencer Coordinator

Job Description:

The Influencer Coordinator will be responsible for managing and growing our influencer program, from identifying influencers to tracking performance. This role requires expertise in using Upfluence to streamline influencer outreach, manage collaborations, and measure campaign success. You will work closely with the marketing team to ensure influencers align with our brand values and help drive brand awareness and sales.

Key Responsibilities:

• Influencer Strategy & Outreach: Identify, research, and build relationships with influencers who align with Do Or Drink’s brand values and target audience using Upfluence.
• Campaign Management: Oversee influencer collaborations, from contract negotiation to content creation, ensuring all deliverables are met on time and within budget.
• Campaign Optimization: Track influencer performance using Upfluence’s analytics tools, monitor engagement rates, and adjust campaigns to maximize results.
• Content Coordination: Work with influencers to ensure the content they create aligns with our marketing objectives and guidelines.
• Reporting & Analysis: Provide regular reports on influencer campaign performance, key insights, and recommendations for future strategies.
• Brand Ambassador Program: Manage ongoing relationships with top influencers, turning them into long-term brand ambassadors to increase brand loyalty.

Qualifications:

• Proven experience in influencer marketing, with a focus on Upfluence.
• Strong communication and negotiation skills to manage relationships with influencers and ensure smooth collaborations.
• Experience in tracking and analyzing influencer campaign performance using analytics tools.
• Ability to stay on top of trends in the influencer marketing space and apply them effectively.
• Creative mindset with an eye for high-quality content.
• Strong organizational skills with the ability to manage multiple campaigns simultaneously.