Sr. Director, Ad Sales

At MyFitnessPal, we help millions of people around the world lead healthier lives through intuitive and impactful nutrition and fitness tracking. As the world’s most popular health and wellness app, we combine cutting-edge technology with a mission-driven approach to empower users on their wellness journeys. Our freemium app, supported by ads, is a key part of our mission to make food tracking accessible to everyone. MyFitnessPal aims to enhance the user experience by incorporating premium ad formats that are not only engaging for users but also provide a significant revenue stream for the platform as our user base expands.  

We are seeking a dynamic and experienced Head of Ad Sales to lead and establish our direct advertising business. As the founding member of our sales team, you will play a pivotal role in shaping MyFitnessPal ad sales strategy and building a high-performing ad sales and account management team. This team will be responsible for building strong relationships with advertisers and driving media spend on MyFitnessPal across the CPG, Health & Beauty, Retail, Technology & Electronics, Healthcare, and Pharma industries.  The ideal candidate will have a proven and consistent  track record of exceeding revenue targets and collaborating with advertisers to achieve their campaign objectives.

What you will be doing:

Sales Strategy & Execution

• Develop and implement a comprehensive ad sales strategy, ensuring alignment with business objectives and user experience principles
• Drive revenue growth by identifying key verticals, expanding the advertiser pipeline, and optimizing sales performance
• Monitor market trends, competitive landscape, and advertiser needs to refine sales strategies and identify new opportunities
• Represent the company at industry events, strengthening brand presence and fostering strategic partnerships
• Partner with the CRO, Product, Marketing and FP&A team to define the ad product portfolio, pricing models, and sales framework to maximize revenue while delivering value to advertisers

Partner Development

• Build and maintain strong relationships with key advertisers, agencies, and industry partners to drive long-term revenue growth
• Lead negotiations with top-tier clients, securing high-value deals and long-term commitments
• Ensure excellence in client servicing, fostering trust, transparency, and long-term advertiser satisfaction
• Enable sales teams with tools, insights, and resources to deliver compelling solutions to strategic clients

Team Leadership & Operational Excellence

• Build and manage a high-performing ad sales team, fostering a culture of accountability, collaboration, and innovation
• Implement efficient, repeatable sales processes to optimize performance and maximize sales productivity
• Leverage data and performance metrics to drive decision-making, forecasting, and continuous improvement
• Develop training and mentorship programs to support team growth and professional development

Qualifications to be successful in this role: 

• 10-15+ years in direct ad sales in digital advertising, with expertise in innovative formats and ad technologies
• Exceptional leadership abilities, with a track record of managing high-performing sales teams and driving operational efficiency
• Ability to cultivate and build relationships at the VP/C-suite level with major brands and agencies, driving long-term partnerships and large-scale deals
• Deep knowledge of the ad tech ecosystem, including measurement, reporting, privacy, automation, and vendor onboarding
• Data-driven mindset, leveraging insights to assess campaign performance, optimize ad sales strategy, and drive business decisions
• Ability to thrive in a fast-paced, entrepreneurial environment, balancing strategic thinking with hands-on execution
• Proven ability to work cross-functionally with legal, finance, and operations teams to negotiate and onboard new advertisers to MyFitnessPal
• Strong negotiation skills, with experience structuring both standard and innovative ad-buying agreements
• Experience working at major publishers, agencies and  retail media networks (e.g. WPP, Publicis, Google, Snap, TikTok, Target Roundel, Criteo, etc.) a plus
• This role will be based in New York and may require 30-50% travel
• Salary Range + Commission $190,000 - $400,000

Please consider applying even if you don’t meet 100% of the qualifications. Research shows you can still be considered for a position if you meet some of the requirements. At MyFitnessPal, we’re building a fitness product for everyone and believe our team should reflect that. We encourage people of different backgrounds, experiences, abilities, and perspectives to apply.