Product Marketing Manager

Nayya is looking for a Product Marketing Manager. In this role, you will be at the intersection of product, marketing, and sales. At Nayya, the Marketing team doesn’t just launch products—we unlock growth. We craft positioning that resonates, build pricing and packaging strategies that sell, and develop value-stories and pitch materials that win. This role is for someone who thrives in a complex and fast-paced environment, working closely with product and customer-facing teams. This role will require a product marketer who excels at storytelling, has a proven record of launching products, and can seamlessly translate our product innovations into compelling narratives. 

Responsibilities

• Market Positioning and Messaging: Develop and refine product positioning, messaging, and value propositions tailored to target audiences based on research, market insights and product knowledge. Translate this messaging into core assets. 
• Product Go-to-Market Strategy (GTM) & Launch: Lead the planning and execution of GTM strategies for product launches and new features to drive awareness and support key growth opportunities. 
• Market & Competitive Analysis: Conduct market research and competitive analysis to understand industry trends, customer needs, and competitor offerings to position Nayya as a leader in the employee benefits space.
• Revenue Enablement: Create compelling sales tools, presentations, case studies, and collateral to equip the sales team with the resources they need to effectively communicate product value.
• Customer Insights and Personas
  Develop and maintain detailed customer personas, leveraging data to understand buyer journeys and inform marketing strategies.
• Cross-Functional Collaboration
  Work closely with product, sales, and marketing teams to align on goals, priorities, and messaging to ensure a unified and effective approach.
• Subject Matter Expertise
  Become a product subject matter expert, evangelist and cross-functional leader who unites teams to drive business results. 

Must-Haves

• 4+ years of experience in product marketing, preferably in B2B2C markets, with experience selling into HR teams
• Proven expertise in product launches, product positioning, and messaging
• Excellent storytelling and communication skills with a strategic mindset focused on long-term growth
• Analytical mindset with experience in market research, competitive analysis, and interpreting product performance metrics
• Experience supporting sales enablement and creating effective go-to-market collateral

The salary range for New York based candidates for this role is $113,000-$146,000. We use a location factor to adjust this range for candidates that are located outside of geographic region of our New York office. Placement within the salary band is determined based on experience. 

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