Ad Manager, Advanced Audiences

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('SpinCo') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

Advanced Audiences from NBCUniversal is our industry-leading holistic suite of advanced advertising solutions that powers audience targeting and optimization as part of NBCUniversal’s One Platform. 

Through the application of big data and precision targeting, Advanced Audiences brings together NBCU’s unmatched premium portfolio and data-driven targeting capabilities to build meaningful connections at scale, most effectively and efficiently reach high value audiences across all screens and drive measurable impact and business outcomes for marketers.

More than just a suite of capabilities, Advanced Audiences is a data-at-the-center partnership that leverages advanced advertising to improve the efficiency and effectiveness of One Platform buys across screens.

As an Ad Manager of Advanced Audiences, you will:

• Become expert user of NBCU’s ad optimization tool(s) and data assets and leverage them to craft consumer audience target segments and build optimized media plans
• Interface with internal and client teams to obtain and manage deliverables throughout the pre- and post-launch process
• Implement and launch campaigns according to client and internal requirements and goals
• Work with NBCU Inventory Planning and Pricing and Digital teams to obtain recommended inventory
• Measure initial campaign results and re-optimize periodically based on client and NBCU goals
• Provide analytics and measurement support from ad targeting through to impact/ROI analyses
• Handle intensive levels of back and forth communication (internal and external) with all key stakeholders to ensure successful activation
• Troubleshoot campaign and tool errors and performance issues
• Contribute to the development of new ad targeting and measurement solutions by providing invaluable end user feedback to Product and Engineering teams
• Keep abreast of the rapidly evolving technologies and trends in the TV and digital realms and build a thorough understanding of the media and advertising ecosystem and its key players

• Bachelor's degree or equivalent experience
• 3+ years of professional experience in media, research, advertising, or financial services or 1+ year experience in an Ad Targeting Platform

Desired Characteristics

• TV and/or digital campaign management experience
• Familiarity with traditional TV measurement (Nielsen) and digital media math
• Ability to take ownership of open-ended problems and drive them to completion
• Customer service orientation (internal and external customers)
• Experience working across multiple internal teams and functions
• Outstanding project management and time management skills; comfortable working under tight deadlines
• Self-motivated, positive and collaborative, outgoing, organized, efficient, team player and strategic thinker
• Solid understanding of the advertising landscape in terms of how data is leveraged and linked within and across platforms for both targeting and measurement purposes

Additional Requirements

Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.

Salary range: $70,000 - $90,000 + sales incentive commission eligible

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].