Analyst, Insights & Measurement – Content & Culture

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('SpinCo') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we'll continue to create and deliver content that reflects the current and ever-changing face of the world.

NBCUniversal Advertising Sales & Partnerships is looking for an Analyst on the Insights & Measurement team that will work on the high priority content areas across the portfolio. This is an opportunity for qualified candidates to develop sales-driven research and analytical solutions for premium properties across NBCUniversal, from Spanish language and entertainment shows like La Casa de Los Famosos, SNL, and Real Housewives, to news brands like Today and CNBC.

The Analyst will be responsible for the reporting and analysis of audience consumption and advertiser impact across linear, streaming, digital and social platforms. The Analyst will work with Insights & Measurement team members to position NBCU IP in a rapidly shifting media landscape. This role will also work with leadership on priority ad sales and marketing initiatives across the NBCU portfolio. 

Candidates should have a passion for understanding how and why consumers view content across platforms as well as a broader interest in marketing and media. Candidates should have experience using research and analytics to develop actionable, data-driven business insights.

Responsibilities

• Support the Insights & Measurement Team by creating detailed analysis, reports, presentations, and marketing/sales deliverables across NBCUniversal Hispanic, Entertainment and News brands and properties.
• Utilize both syndicated and first-party research tools to effectively position NBCU IP across platforms (including Peacock) to internal and external stakeholders.
• Develop property and audience insights to support B2B marketing opportunities
• Demonstrate the benefits and advantages of advertiser investment in NBCU content via ad campaigns and sponsorships
• Analyze competitive viewership, spending & marketing patterns
• Collaborate with various stakeholders both inside and outside Ad Sales & Partnerships, including Sales, Marketing, Creative Partnerships, and Program Research to develop holistic data-driven insights for NBCU and competitive programming

• Minimum of 1-2 years of relevant experience at a media company, agency, or vendor
• Bachelor’s degree

• Expertise in both Microsoft Excel and PowerPoint (formatting, creating charts/graphs, pivot tables, formulas, etc.)

• Strong quantitative skills, including both analytical abilities as well as media math proficiency
• Ability to distill data from a variety of sources into clear data-driven insights
• Familiarity with cross-platform audience measurement systems (e.g., Nielsen, Adobe Analytics, Lake 5, comScore, etc.)
• Familiarity with syndicated consumer data sources (e.g., YouGov, MRI-Simmons, etc.)

Desired Characteristics

• Strategic thinker with a deep interest in and familiarity with media, analytics and/or marketing
• Willingness to learn
• Ability to pivot and adapt quickly to known and unforeseen changes and challenges
• Attention to detail
• Hunger to uncover insights in addition to reporting data
• Broad understanding of the evolving media landscape
• Team player with the ability to deliver on different assignments/projects in a timely manner
• Ability to effectively manage multiple projects and workstreams
• Demonstrates ability to establish and maintain relationships with team and internal/external partners
• Comfortable communicating both verbally and in writing to all levels within the organization

Additional Requirements:

Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $62,000 - $80,000

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].