Associate Manager, Retail Marketing (UP&E)

Company Description:

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.

Universal Products & Experiences Overview:

Universal Products & Experiences (UP&E) globally drives the expansion and elevation of NBCUniversal’s iconic collection of brands, intellectual properties, characters, and stories based on the company’s extensive portfolio of properties created by Universal Pictures, Illumination, DreamWorks Animation and NBCUniversal Television and Streaming. The division executes this through innovative physical and digital products, engaging retail and product experiences across our expansive global theme park destinations (for both owned and 3rd party IP), location-based venues, e-commerce product platforms, and retailers around the world. Along with global brand strategy and creative, UP&E’s three lines of business include Consumer Products, Games and Digital Platforms, as well as Theme Parks Products & Retail. UP&E is a division of Universal Destinations & Experiences, part of NBCUniversal, a subsidiary of Comcast Corporation. https://www.universalproductsexperiences.com/

Job Description:

Universal Products and Experiences is seeking a dynamic, results-driven Associate Manager of Retail Marketing to join our team. The ideal candidate will have a passion for retail marketing, a deep understanding of consumer behavior, and the ability to execute strategic marketing initiatives that drive brand awareness, sales, and customer engagement in a retail environment.

As an Associate Manager of Retail Marketing, you will collaborate with cross-functional teams, external retail partners, and key stakeholders to implement effective marketing campaigns and promotional strategies across diverse retail channels. You will play a key role in supporting the planning, execution, and analysis of retail marketing efforts that drive both short-term and long-term growth for Universal Products and Experiences.

This position is eligible for company-sponsored benefits, including medical, dental, and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.

Salary range: $75,000 - $90,000

Key Responsibilities:

• Campaign Development & Execution
  • Assist in the creation, execution, and optimization of Walmart and Amazon Retail Marketing campaigns aimed at promoting UP&E Consumer Products in retail environments.
  • Collaborate with the Franchise Strategy teams and Retail Marketing Director to ensure campaigns align with the broader brand strategy and retail objectives.
  • Develop and maintain campaign timelines, budgets, and deliverables to ensure timely and cost-effective execution.
  • Create and manage Amazon Advertising and Walmart Connect retail media campaigns achieving optimal return on ad spend 
• Relationships & Partnerships:
  • Support the development of strong, collaborative relationships with Amazon and Walmart as well as licensee and agency partners.
  • Assist in the development of retailer marketing concepts to be pitched to retailers.
  • Help execute co-branded promotional efforts, in-store events, and activations in partnership with major retailers.
• Creative Support:
  • Work closely with Franchise Creative teams to develop impactful retail marketing assets, including in-store displays, signage, and digital display.  
  • Ensure all retail creative reflects brand standards and meet the needs of each specific retail environment.
• Additional Cross-Functional Collaboration:
  • Partner with the Product Development and Sales teams to ensure alignment between marketing activities and inventory, product availability, and retail distribution strategies.
  • Partner with Global Finance teams to forecast and manage yearly budgets inclusive of generating POs and invoice processing.
  • Partner with Global Asset Management teams to ensure film assets are securely delivered to partners and in a timely manner.
  • Partner with Business and Legal Affairs on necessary contracts for each project.
• Performance Analysis:
  • Track and analyze campaign performance, including sales data, traffic metrics, and consumer engagement, and provide actionable insights to optimize future initiatives.
  • Assist in preparing reports on the effectiveness of marketing campaigns, highlighting key learnings and opportunities for improvement.
• Market Research:
  • Monitor industry trends and competitor activity to inform retail marketing strategies.
• Perform other related duties as assigned to support the needs of the team

Qualifications:

• Bachelor’s degree in business administration, marketing or similar field
• 3+ years of experience in retail marketing, media agency, consumer products, or brand management creating large-scale programs driving sales
• Strong knowledge of Amazon and/or Walmart retail accounts, preferably experience driving Amazon Ads and Walmart Connect campaigns
• Ability to collaborate and communicate effectively and consistently with supervisor, UP&E colleagues, and cross-divisional stakeholders
• Strong organization skills, with the ability to manage multiple projects simultaneously and meet deadlines
• High proficiency with Keynote and all Microsoft Office applications (Word, Excel, PowerPoint)

Preferred Qualifications:

• Experience in the entertainment, media, or licensing industry
• Experience working with creative teams on visual merchandising and in-store displays
• Strong organizational, interpersonal and communication skills
• Adept at working in a fast-paced environment with the ability to multi-task and be flexible
• Ability to work and contribute to a team environment
• Creative thinking, problem-solving skills, and a keen attention to detail

Hybrid: This position has been designated as a hybrid, generally contributing from the office a minimum of three days per week.

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

NBCUniversal will consider for employment qualified applicants with criminal histories, or arrest or conviction records, in a manner consistent with relevant legal requirements, including the City of Los Angeles' Fair Chance Initiative For Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].