Marketing Manager - APAC

From NBCUniversal, Hayu is the first all-reality subscription video-on-demand streaming service of its kind – offering every episode and every season of a broad selection of reality TV franchises, all in one place. Available in 45 markets including: Albania, Andorra, Australia, Austria, Belgium, Bosnia, Bulgaria, Canada, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hong Kong, Hungary, Iceland, Ireland, Italy, Kosovo, Latvia, Lithuania, Luxembourg, Malta, Montenegro, the Netherlands, New Zealand, North Macedonia, Norway, the Philippines, Poland, Portugal, Romania, Serbia, Singapore, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey and the UK on a full array of devices (mobile, tablet, laptop, connected TVs and selected consoles) at www.Hayu.com

Hayu offers a world of endless reality TV, with over 350 shows, over 10,000 episodes, to download and watch on the go – all ad-free. The majority of shows stream on the service the same day as the USA, including The Real Housewives, Below Deck, Vanderpump Rules and Million Dollar Listing TV franchises. Discover Hayu’s sub-genres of reality content: Home & Design, Dating, Fashion and True Crime.

A rare opportunity to be part of a unique SVOD service and play an integral role in the success of the brand across Asia Pacific, with a focus on Australia and New Zealand. The Marketing Manger will support the Marketing Director to interpret the overarching global brand strategy and execute campaigns that resonate locally to meet both DTC and B2B business objectives. Coordinating Hayu APAC’s ATL and BTL marketing activity, you’ll work across all aspects of marketing from events, activations, PR, content, partnerships to offline and digital media.

The successful candidate will be as passionate about reality TV as they are about marketing, combined with an eagerness to work in a digital, data driven business. A balanced creative and analytical mindset is required, alongside the ability to work in a fast-paced, dynamic environment.

If you worked here this past 6 months, here are some fun projects you might have been involved with:

• Talent tours with Jason Chambers, Whitney Rose, Heather Gay and Abbie Chatfield.
• Prime Video Channel’s Sweet Spot activation at SXSW Sydney.
• Hayu’s SXSW Sydney ‘We Get Reality’ event.
• Hayu FanFest London VIP program.
• Through-the-line campaign delivery for The Real Housewives of Beverly Hills.
• BravoCon Miami content creator program.

KEY RESPONSIBILITIES:

• Collaborate with the Senior Marketing Team in the creation and development of key tentpole marketing campaigns plus local pulse campaigns that meet KPIs.
• Tailor global campaigns and execute locally nuanced regional campaigns that meet specific territory business objectives.
• Develop media plans and execute all media deliverables.
• Work cohesively with the in-house PR and Social teams to create and execute key events including screenings, press tours and experiential marketing events.
• Collaborate in influencer/content creator activities internally and externally, including creation of briefs, identifying Creator selection, providing assets and assisting in content approvals.
• Collate post campaign analysis reports to understand impact and inform future campaigns.
• Manage the creative workflow that includes creative concepting, briefing, asset delivery and coordinating where required, with both in-house Creative teams and external Creative Agencies.
• Point person for multiple B2B partners across media, tech and telcos in order to co-create and execute effective marketing activity.
• Own and manage territory budgets including day to day financial management of POs and invoicing.
• Ensure local compliance for all marketing activity across responsible territories.
• Manage stakeholders, build collaborative relationships both internally (CRM, Performance Marketing, PR, Creative, Finance, Legal, Research, Content, Commercial and Product) and externally (Commercial Partners, Brand Partners and Agencies).
• Create presentations and pitches for both internal stakeholders and external partners.
• Support all other Hayu related ad-hoc and special projects.

This role sits in our Sydney-based APAC team, as part of a global marketing team. As this role requires working across multiple timezones at times (mostly UK, occasionally Canada or Asia), we offer flexible working with a hybrid approach

You are a super smart self-starter with a superhuman ability to get things done, quickly and to a high standard. You will be comfortable being in the weeds in a very hands on role. We’ll need you to prioritise efficiently, think rigorously and creatively, have high attention to detail, be a proactive go-getter and a great communicator. Given the nature of the role, you should be comfortable with ambiguity, and be able to work flexibility and autonomously.

SKILLS AND EXPERIENCE

• 3+ years experience in a B2C brand role within a fast-paced DTC or consumer brand
• Strong understanding with the Australian media landscape
• Events management or execution
• Experience in working with media, PR and content creators
• Understanding of media planning and execution
• Sound financial acumen in order to support local budget management
• Ability to prioritise and juggle multiple projects simultaneously
• Operate with a high degree of accuracy, attention to detail, and strong communication skills
• Bachelor's degree or relevant marketing experience

Highly desirable:

• OTT/Streaming/Media/Tech experience highly desirable.
• You are literate in all things Bravolebrity and have a deep understanding of reality fan culture.
• Experience of working on brands targeting women millennial consumers.
• B2B marketing or account management experience.

REQUIREMENTS

• Eligible to work in Australia.
• Must be willing to submit a background and references check.
• Fluent written and spoken English.

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].